Concierge App Butterfly Aims to Make Luxury Services More Accessible

Emma Hodgson   |   02-04-2024

Butterfly Social is bringing concierge services to a larger audience in the UAE, through its easy-to-use platform. 

According to the creators of the app, it aims to usher in a new era where luxury meets accessibility, providing an unmatched experience for its members. 

In a world where aeroplanes, expensive cars, and Oscar invitations have long been associated with concierge services, Butterfly Social is breaking down barriers, inviting members to experience the allure of quality and convenience.

As  Micky Daher, the Founder of Butterfly Social, explains: “At Butterfly Social we created a concept amongst eight friends living in Dubai, all with very different backgrounds, coming together with the simple desire to enrich their day-to-day lives by creating a “new” new concierge. Unlike the traditional concierge concept, Butterfly Social is a digital private members club –  it is a vibrant community where members build genuine connections and socialise differently; there is always a Butterfly twist.”