A new interactive experience has arrived in Doha showcasing the best of Qatar
Global experience design company Imagination has partnered with Qatar Tourism and Visit Qatar to create an interactive experience for tourists in Doha Port’s new visitor centre.
This immersive experience showcases some of the adventures and experiences to be had across Qatar and supports the wider development of the new Port area.
The experience is available to tourists and residents visiting the Port area which has been significantly developed in line with the Qatar world cup. Visitors can scan QR codes around the site to explore more about each adventure and book the ones of most interest.
Jason Robard, Executive Creative Director, Imagination Middle East, said: “This project is a significant milestone for us in our World Cup journey as an agency working with multiple partners and brands on a global scale. It has been brilliant to bring our content and destination offering to life and showcase our capability to deliver world-class experiences even on a tight timeline. We look forward to continuing working together with brands in the region and bringing their stories to life.”
Michael Lister/Fatma Al-Jaidah commented: “It has been an incredible experience learning what can be achieved in such a short amount of time. It has been a pleasure working with Imagination and seeing them take a concept through to launch. We understand the importance of capturing and engaging audiences through experiences for our region and look forward to following the public and fans’ reactions to this space.”
For more information, please visit imagination.com.
