At the inaugural edition of Downtown Design Riyadh, designer Noura Suleiman introduced the world to Mezlaj Furniture.
The company is her newly launched brand that blends traditional Saudi aesthetics with contemporary design language, alongside her established interiors studio NWII.III Interiors. The debut marked a milestone not only in her personal creative journey but also in the evolving narrative of Saudi design.
With a deep reverence for her cultural heritage, Suleiman draws from the textures, forms, and architectural details of the Kingdom’s past, reimagining them through a modern lens. Here, she reflects on the role heritage plays in her work, the significance of presenting at Downtown Design Riyadh, and why Saudi Arabia’s design industry is entering a powerful new era of global visibility and creative exchange.
What can you tell us about your interiors company NWII.III?
NWII.III Interiors was truly the starting point for everything that followed. It’s where we experimented and learned firsthand about furniture design, quality, and craftsmanship, working closely with internationally renowned brands to curate and procure pieces for clients with exceptionally high standards in style, taste, and quality of life. This exposure taught us what sets global brands apart, what draws attention, and what both Saudi and international markets value in furniture.
Through NWII.III, we often designed interiors inspired by Saudi heritage, and we also experienced the realities of local manufacturing, especially for fast-paced projects. This helped us deeply understand the industry, the market’s needs, and the importance of blending tradition with innovation. Ultimately, NWII.III became the foundation where we built our expertise, paving the way for launching our own furniture line and shaping our vision for Saudi design on a global stage.
Tell us about the universe of Mezlaj Furniture.
Mezlaj Furniture is where Saudi heritage, storytelling, and contemporary design come together to create more than just furniture. It’s about crafting experiences and emotional connections. Inspired by the stories and artistry passed down by our ancestors, Mezlaj was born from a passion for art history and a desire to document and celebrate the Kingdom’s rich craft traditions, which are often overlooked.
Each piece is a modern interpretation of Saudi culture, blending traditional motifs and materials with innovative design. Through our collections, content, and community engagement, we invite people to connect with their heritage and each other, making Mezlaj not just a brand but a living story that honours the past while shaping the future. By exporting Saudi heritage to the world, Mezlaj shares these stories globally, inviting international audiences to experience and appreciate the depth and beauty of our culture.
What inspired you to launch this brand?
The inspiration behind Mezlaj Furniture was a deep passion for art history and a desire to celebrate and document the richness of Saudi heritage, especially the stories, crafts, and traditions that often go unrecognised. When Vision 2030 was announced, it was a pivotal moment for us. We began extensive research, documentation, and design work, building an archive that captured the essence of our culture, waiting for the right time to share it.
The announcement of the Saudi Architectural Chapters signalled that the moment had arrived. We decided to unveil part of our work, showcasing how Saudi stories, motifs, and craftsmanship could be reimagined through contemporary furniture design. Our goal is not only to connect people locally to their heritage but also to export Saudi culture to the world, inviting global audiences to experience the beauty and depth of our traditions.
Mezlaj is a living narrative where design, storytelling, and community come together to honour the past, shape the future, and contribute to the vision of a vibrant, creative Saudi Arabia.
How do you combine your Saudi heritage and contemporary design elements in everything you do?
Combining Saudi heritage with contemporary design is at the heart of everything we do. We start by drawing inspiration from the stories, motifs, and crafts passed down through generations, then reinterpret them using modern forms, materials, and techniques. This approach allows us to create pieces and spaces that feel both deeply rooted in Saudi culture and fresh for today’s world. For example, we might incorporate traditional patterns, calligraphy, or locally sourced materials like stone and intricate tiles, but reimagine them in minimalist or innovative ways that speak to a global audience. Our design process is never about choosing between tradition and modernity—it’s about creating a dialogue between them, so each project becomes a unique narrative that honours the past while embracing the present. Through this blend, we aim to foster emotional connections, spark curiosity, and invite people—locally and internationally—to experience Saudi heritage in a new light, whether through a single piece of furniture or an entire interior environment.
How do you consider sustainable elements in your projects and products?
Sustainability is a guiding principle in all our projects and products. We carefully select FSC-certified, natural wood for our furniture, and we are currently experimenting with wood that grows naturally in Saudi Arabia to reduce our environmental impact further and celebrate local resources. Our designs allow us to use only low-VOC finishes, staying true to traditional methods while promoting healthier indoor environments. We are also committed to waste reduction by creatively reusing excess wood, fabric and foam offcuts from production—reimagining them into new, functional pieces instead of letting them go to waste. Ultimately, our approach to sustainability is holistic: we aim to create timeless, high-quality pieces that respect both the environment and the cultural stories they carry, ensuring our work contributes positively to both people and planet.
Tell us about what you have presented at Downtown Design Riyadh?
At Downtown Design Riyadh, we were proud to present our very first exhibition and officially launch Mezlaj as a furniture brand. For this debut, we showcased our inaugural collection, which draws inspiration from the rich heritage and unique aesthetics of the Najd region. Each piece reflects the stories, motifs, and craftsmanship of Najdi culture, reimagined through a contemporary lens. We’re excited to share that this is just the beginning—future collections will explore and celebrate the diverse design heritage of other regions across the Kingdom, offering new narratives and perspectives with each release.
How do you think this event is helping to raise awareness and shape the future of the design landscape in Saudi Arabia?
Downtown Design Saudi is playing a transformative role in raising awareness and shaping the future of the design landscape in Saudi Arabia. As the Kingdom’s first fair dedicated to contemporary and high-end design, it brings together global brands, regional talents, and Saudi creatives under one roof, creating a unique platform for collaboration and cultural exchange.
The event is closely aligned with Vision 2030, supporting the Kingdom’s investment in culture and creativity and positioning Saudi Arabia as a global destination for design. By showcasing both international excellence and local innovation, Downtown Design Saudi not only spotlights Saudi identity and heritage but also sets new standards for quality, creativity, and dialogue in the industry. The fair helps connect Saudi talent with global networks, encourages experimentation, and fosters a dynamic, forward-looking design community that reflects the country’s rich cultural identity while embracing the future.
How would you assess the industry in Saudi Arabia today, and where would you like to see it go in the future?
Saudi Arabia’s design and furniture industry today is vibrant and rapidly evolving, shaped by the remarkable taste, openness, and worldliness of the Saudi people. For decades, Saudis have been exposed to global trends, and their appreciation for art, style, and quality is reflected in every aspect of the industry. This has fostered a market where both tradition and innovation are celebrated, and where local talent is thriving alongside international influences.
In recent years, the industry has seen significant growth, with all eyes now on Saudi Arabia and its creative talents. The sector is expanding thanks to ambitious government initiatives, Vision 2030, and a renewed focus on cultural heritage, craftsmanship, and luxury. Saudi designers are not just following trends—they are setting them, blending heritage with contemporary design to create something uniquely Saudi that resonates both locally and globally.
Looking ahead, I hope to see Saudi design become an essential part of the country’s tourism experience—something that draws people to visit, explore, and connect with our culture through art, interiors, and craftsmanship. I also want to see our heritage and creativity exported worldwide, showcasing the Kingdom’s standards of luxury, culture, and authenticity. At the same time, I believe in welcoming global influences into Saudi Arabia, enriching our scene without losing sight of what makes Saudi design so special: our deep-rooted identity, commitment to quality, and pride in our heritage.
What’s the biggest challenge?
One of the biggest challenges I face as a creative is striking the perfect balance between honouring our rich Saudi heritage and pushing the boundaries of contemporary design. It’s about staying true to our cultural roots while also innovating and creating something new and relevant for today’s world. Navigating this space requires sensitivity, patience, and a constant willingness to learn and adapt. At times, it means challenging expectations—both my own and those of others—while ensuring that every piece or project remains authentic and meaningful. But I see this challenge as a source of strength and inspiration. It pushes me to elevate my work, to collaborate with others, and to contribute to a design landscape that is both proudly Saudi and globally resonant.
Who is Noura Suleiman, the woman behind the brand?
I am a proud Saudi woman who recognises the incredible opportunities opening up for women in a time when our country is experiencing remarkable growth and transformation. I chose to embrace this moment and express myself through design, working alongside a team of dreamers and passionate individuals who share my vision. Together, we are committed to celebrating our heritage, pushing creative boundaries, and making a meaningful contribution to the evolving story of Saudi Arabia.
What would you still like to achieve?
There is still so much I would like to achieve. I dream of seeing Saudi design recognised and celebrated on a global stage, with our heritage, craftsmanship, and contemporary creativity inspiring people around the world. I hope to expand Mezlaj’s reach internationally, creating collaborations that bridge cultures while staying true to our roots.
I also want to continue empowering and mentoring the next generation of Saudi creatives, helping them find their voice and place in the industry. Ultimately, I would love for our work to become a source of national pride and a reason people are drawn to visit Saudi Arabia—to experience our stories, artistry, and innovation firsthand.
What advice would you give to anyone hoping to get into the design industry?
Immerse yourself fully in the creative process. For me, some of the most valuable lessons have come from working closely with artisans and other creatives—listening, observing, and learning from their expertise and passion. Never stop researching and exploring; understanding both the history and the evolving trends of design will enrich your own work.
I also believe in the power of sketching by hand. Don’t rely solely on computers—let your ideas flow freely on paper first. This keeps your creativity authentic and personal. And while social media can be a helpful tool, I encourage you to spend less time online and more time in nature. Inspiration often comes from real experiences, quiet moments, and observing the world around you. Stay curious, keep learning, and surround yourself with people who inspire you. Most importantly, be patient with yourself and enjoy the journey—every project and collaboration is an opportunity to grow and define your own unique voice in the world of design.
What inspires you?
I find inspiration in the poetry of everyday life and the beauty that surrounds us—whether it’s a moving poem, a soulful song, or a story that lingers in the mind, be it rooted in history or spun from imagination. The breathtaking scenery of Saudi Arabia, from its golden deserts to its vibrant cities, constantly fuels my creativity, as does travelling across the Kingdom and discovering the richness of our heritage in fashion, textiles, and architecture.
Fashion, art, and design—both local and global—captivate me, especially when they evoke emotion and engage the senses. I am drawn to anything that enriches and fulfils all five senses: the texture of a handwoven fabric, the scent of oud, the interplay of light and shadow, the rhythm of music, and the taste of tradition. My style is shaped by this tapestry of influences, always seeking elegance, depth, and a sense of story in everything I create.
What is the professional motto you live by?
“Honour your roots, embrace curiosity, and create with purpose.” I believe that staying true to my heritage while always seeking new knowledge and experiences allows me to design with meaning and authenticity. Every project is an opportunity to tell a story, inspire others, and leave a positive, lasting impact.
What else is coming up this year?
This year is shaping up to be truly exciting for us. We just launched Mezlaj at our very first exhibition during Downtown Design Riyadh and looking ahead, we’re already working on new collections that will celebrate the diverse heritage of other regions across Saudi Arabia.
We’re also exploring opportunities to participate in more regional and international design events, further expanding Mezlaj’s presence and sharing Saudi craftsmanship with the world. As the design scene in Saudi Arabia continues to grow and attract global attention, we’re committed to being part of this creative movement, introducing new collaborations, innovative pieces, and experiences that reflect the richness and evolution of Saudi design.
