Montblanc has announced The Tree of Writing, a new interactive installation at Kempinski Hotel Mall of the Emirates, coinciding with Dubai Design Week.
Running from the 3rd to the 9th of November, the one-week pop-up invites guests to reflect on the power of writing and creativity beneath a sculptural canopy inspired by the written word.
Located in the hotel’s lobby, the installation acts as a living hub where visitors are encouraged to calm their minds and let ideas take shape. The tree’s design symbolises the growth and interconnectedness of creativity, with letters carrying quotes about writing and travel hanging from its branches. Envelopes and open books form the treetop, completing the concept of writing as both personal and universal expression.
Throughout the week, guests can enjoy personalised postcards created by a local calligrapher from 3pm to 7pm each day. Kempinski’s Aspen Café complements the experience with a Montblanc-themed afternoon tea menu that mirrors the exhibition’s theme of imagination and craftsmanship.
The three-tier set features refined savoury and sweet pairings, including Tangy Prawns and Mango buns, Beetroot Gravlax rolls, Piña Colada Petits Gâteaux, and Matcha and strawberry rolls. Freshly baked scones are served with Strawberry Marmalade, Clotted Cream, and Citrus Curd, with a tea selection curated by the hotel’s Tea Sommelier. The afternoon tea is available daily between 1pm and 7pm, priced at AED 200 for one or AED 375 for two.
