AlUla And Riyadh Air Announce New Partnership At The Arabian Travel Market

Emma Hodgson   |   08-05-2024

At this year’s edition of the Arabian Travel Market in Dubai, it was announced that AlUla, the ancient oasis city in the northwest of Saudi Arabia, has entered into a strategic partnership with Riyadh Air, Saudi Arabia’s new world-class airline. 

Having signed a memorandum of understanding (MoU) at this year’s Arabian Travel Market in Dubai, the partnership will see both entities collaborate on multiple initiatives; the aim being to raise the profile of AlUla and the new carrier to discerning travellers from across Saudi Arabia and around the globe. Ultimately, the partnership aims to increase tourist volumes to AlUla from key global markets.

Representatives for Saudi Arabia’s New Carrier Riyadh Air and AlUla 

The collaboration will see the delivery of multiple initiatives, including seamless and immersive digital experiences across multiple touchpoints. In addition, both entities will share and leverage data insights to produce refined content and product strategies for optimal campaign performance, enabling both sides to identify trends and behavioural patterns to produce data-driven decision-making and strategies.

Discussing the new agreement, Osamah Alnuaiser, Senior Vice President of Marketing and Communications at Riyadh Air said “It’s a privilege for us to sign such an important partnership agreement with AlUla.

As a major Saudi tourist destination, the destination already offers such rich and unique experiences to visitors while continuing to enhance its tourism offerings and packages. At Riyadh Air, we have no doubt that with us both working towards a shared goal of increasing travellers’ numbers to the Kingdom, it will only move us towards a positive direction.”