FIVE Zurich Reveals New Summer Collaboration With Bvlgari Parfum

Emma Hodgson   |   29-06-2024

FIVE Zurich has announced an exclusive collaboration with Bvlgari Parfum this week, for a sensational summer experience. 

From June to August this summer, FIVE Zurich’s iconic, outdoor Social Pool will transform into an olfactory oasis inspired by the launch of the brand-new Bvlgari Allegra fragrance: Chill & Sole.

According to the luxury maison, the new scent “captures the sunny essence of the Mediterranean, inviting guests to indulge in life’s simplicity.”

It features fresh notes of Italian citrus and orange blossom, inspired by moments by the sea, where thoughts are soothed under the sun’s rays.

Created by master perfumer Jacques Cavallier, this captivating eau de parfum combines the freshness of citrus with the comforting warmth of musks and white amber.

Framed against the dazzling city centre, FIVE Zurich, where legends like Elton John, Grace Jones, The Who and Rihanna have partied for decades before, invites guests to immerse and indulge in a Bvlgari Allegra-inspired scented Mediterranean paradise, where every moment is a vibrant celebration of summer in its stunning outdoor pool.

Gifts and treats from Bvlgari Allegra greet guests on arrival, setting the tone for an alluring escape. Guest can then enjoy all-day pool parties set to the energetic rhythm of live DJ beats.