Ras Al Khaimah is one of the most diverse emirates in the UAE. From its green mountains to its rolling desert dunes and picturesque beaches. As the world starts to learn about what Ras Al Khaimah has to offer, its tourism authority is working to increase its diverse offering and attract more visitors both international and domestic to its shores. After its most successful year yet in 2023, there is much to build on. Here we talk to Raki Philips, CEO of RAKTA (Ras Al Khaimah Tourism Authority) to find out more about what’s to come.
Tell us about the current tourism industry in Ras Al Khaimah and what is attracting visitors to the emirate and how does Ras Al Khaimah differentiate itself from the other Emirates and ensure it has something to offer?
Ras Al Khaimah is one of the Middle East’s most diverse and compelling tourism destinations. Known as the “Nature Emirate,” its success lies in its unique mix of pristine beaches, rolling desert dunes, and the majestic Hajar Mountains. Together, these landscapes create a destination that seamlessly combines adventure, relaxation, and cultural exploration.
Thrill-seekers can take on Jais Flight, the world’s longest zipline, or enjoy Jais Sledder, the region’s longest toboggan ride. Nature lovers are drawn to the Al Wadi Nature Reserve and our 95km of hiking trails, while culture enthusiasts immerse themselves in historical gems, such as Dhayah Fort, Al Jazeera Al Hamra, and Suwaidi Pearls – the only traditional pearl farm in the UAE offering a glimpse into the country’s rich pearling heritage. With four heritage sites on UNESCO’s Tentative List, these experiences allow visitors to connect deeply with Ras Al Khaimah’s rich past. For those looking to unwind, our 64 km pristine coastline is home to world-class resorts, offering everything from spa retreats to family-friendly activities.
What’s more, our hospitality sector continues to grow and diversify. The Emirate is currently home to 56 hotels and resorts, with a total of 7,800 rooms across all price points – from ultra-luxurious 5-star properties to mid-range and family-friendly options. Recent additions like Anantara Mina Al Arab Resort, with its stunning overwater villas, have elevated our portfolio even further. Upcoming developments by world-class brands such as Wynn Resorts, Nobu Hotels, Le Méridien, W Hotels, JW Marriott, Hilton, and Nikki Beach reflect Ras Al Khaimah’s growth as a must-visit destination.
2023 saw the highest number of visitors ever to the Emirate – where do you go from numbers like that?
2023 was a record year for Ras Al Khaimah, with 1.22 million overnight visitors, marking an 8% increase compared to the previous year. This achievement affirms the growing global appeal of Ras Al Khaimah as a destination of the future. Our vision extends far beyond just increasing visitor numbers – it’s about creating a holistic destination for both tourists and residents. Currently, tourism accounts for 5% of our Emirate’s GDP, but we aim to increase this to one-third by 2030, welcoming 3.5 million annual visitors.
To achieve this, we’re doubling our hotel inventory, with a robust pipeline of properties from world-class brands, including Nobu Hotels, W Hotels, JW Marriott, Hilton, and Nikki Beach. Another key addition to this vision is Wynn Al Marjan Island, set to open in 2027.
Our commitment to sustainable growth ensures we enhance our cultural sites, develop new attractions, and invest in innovative infrastructure, creating a destination that resonates with modern travellers while preserving its unique charm. With this balanced approach, we’re confident in the Emirate’s continued success.
Can you tell us a little about the balance between domestic and international tourism and what these two clientele are looking for?
Ras Al Khaimah strikes a thoughtful balance between domestic and international tourism, both of which play pivotal roles in our growth. Domestic visitors remain a key driver of demand, often seeking convenience, family-friendly options, and short getaways to relax and recharge. Internationally, we saw strong momentum in 2023, with 24% growth in international arrivals contributing to the 1.22 million overnight visitors last year. Key source markets like UK, India, Germany, and Central Asia drove this growth, drawn to the Emirate’s unique combination of adventure, cultural heritage, and relaxation.
The key is ensuring that Ras Al Khaimah remains versatile and inclusive, offering something for both audiences while staying true to its identity. This is what keeps the Emirate thriving as a destination that resonates with travellers from all over the world.
Where are the focus markets in terms of attracting tourism to RAK?
As we plan for the future, Ras Al Khaimah is strategically focusing on both established and emerging markets to sustain and diversify our tourism growth. Key markets such as the GCC, Europe, and India remain central to our strategy, driven by their demand for our unique mix of adventure, cultural heritage, and relaxation. Additionally, China has become one of our fastest-growing source markets, reflecting its status as one of the largest outbound tourism markets in the world. Outbound tourism from China is projected to reach 580 million travellers by 2030, with the UAE alone expecting over 10 million Chinese visitors in the same period. In 2024, we’ve already seen a 16% growth in Chinese visitors, cementing China as one of our top 10 source markets.
We’re strengthening connectivity through increased airlift and partnerships. New charter flights from Russia, Poland, and Romania have already been introduced for Q4 2024, while IndiGo flights from Hyderabad and Mumbai continue to drive strong growth from India. Uzbekistan has become another key market with CentrumAir flights from Tashkent, and new connections from Poland and Czech Republic are also enhancing accessibility from Central Europe.
What can you tell us about the overall vision looking ahead? What level would you like to see tourism in the emirate reach in the coming years?
We are positioning Ras Al Khaimah as a destination of the future. This means creating a destination where tourism flourishes sustainably. We’re focused on fostering an environment where both visitors and residents feel connected to the Emirate’s unique identity while benefiting from its economic vitality.
Our goals are ambitious but clear: we aim to welcome 3.5 million annual visitors by 2030 and increase tourism’s contribution to the Emirate’s GDP from the current 5% to approximately one-third. Every initiative – whether it’s enhancing infrastructure, introducing new visitor experiences, or building partnerships – contributes to this vision.
What are the current projects you’re working on?
We’re focused on delivering projects that align with Ras Al Khaimah’s vision of sustainable growth and diverse experiences. This year, we opened Sofitel Al Hamra Beach Resort, with 292 keys, and the Anantara Mina Al Arab Resort, which introduced the destination’s first overwater villas. Early 2025 will also see the launch of Rove Al Marjan Island, a vibrant 441-room beachfront property catering to budget-conscious travellers. As the year progresses, we’ll introduce Saij, A Mantis Collection Mountain Lodge, a boutique eco-lodge nestled Jebel Jais that offers sustainable luxury while connecting guests with the Emirate’s natural beauty.
In Q3 2025, we’re excited to welcome two exceptional additions to our portfolio. Rotana Mangrove will feature 258 keys, while the Westin Hotel & Apartments will offer 257 keys with a focus on wellness, extensive fitness facilities, and signature Westin services.
We’re also expanding our adventure offerings with the introduction of Jais Wings, the region’s first dedicated paragliding site, and a new Via Ferrata offering exhilarating rock-climbing and mountaineering experiences.
Can you tell us a little about how you are working to promote historical and heritage sites?
Promoting and preserving our historical and heritage sites is a core part of our vision. With 7,000 years of history, the Emirate is home to some of the most significant cultural gems in the region. We’ve identified over 80 historical sites, with 20 prioritised for conservation as part of a long-term strategy. Four of these sites are already on UNESCO’s World Heritage Tentative List. We’re working closely with various authorities in Ras Al Khaimah to ensure these efforts align with international best practices.
Our efforts go beyond preservation – they’re about making these sites accessible and engaging for visitors while maintaining their authenticity. As part of our vision, we’re also working to integrate these sites into Ras Al Khaimah’s tourism narrative by creating curated tours, interactive exhibits, and storytelling elements to connect visitors more deeply to our heritage.
What can you tell us about the role of integrated resorts like Wynn Al Marjan Island in shaping the future of Ras Al Khaimah’s tourism industry?
The Wynn Resort Al Marjan Island represents a pivotal moment for Ras Al Khaimah. As the first integrated resort in the region and the largest single foreign direct investment in our tourism sector at $5.1 billion, it’s set to transform the Emirate’s hospitality landscape. Opening in early 2027, it will feature over 1,500 rooms, 24 dining options, a 7,500-square-metre event space, and a premium gaming element, all designed to attract affluent travellers and elevate tourism revenues.
Beyond its offerings and boosting visitor numbers, the resort is already generating jobs during its construction phase and will provide long-term employment once operational, helping to solidify Ras Al Khaimah’s standing as a global tourism hub.
What about property developments – we know you have some exciting launches coming up soon such as the Elie Saab residence – what is RAK doing to attract such projects?
The Wynn Resort Al Marjan Island has been a catalyst for growth across multiple sectors in Ras Al Khaimah. The “Wynn Effect” is driving increased interest from some of the world’s most prestigious brands. Nobu Hotels, W Hotels, JW Marriott, Hilton, Nikki Beach, and Ushuaïa under Palladium Hotel Group are just a few of the names now looking to invest in the Emirate, further reinforcing its appeal as a global destination.
The Elie Saab-branded residences and other premium real estate projects are a great example of this momentum. These developments reflect the growing demand for luxury living spaces in Ras Al Khaimah, driven by a strong investment climate and the increasing recognition of the Emirate as a place that blends opportunity with exceptional quality of life.
What is the biggest challenge you face in your position?
One of the most important aspects of my role is ensuring that Ras Al Khaimah’s growth as a tourism destination is managed sustainably. As we expand our hospitality portfolio, it’s vital that this development respects the Emirate’s natural and cultural heritage, ensuring that the qualities that make it special remain intact.
To achieve this, we’ve adopted a thoughtful approach to new developments, working closely with hospitality partners to align projects with sustainable practices and high environmental standards. Initiatives like the Barjeel Green Building Regulations, part of the RAK Energy Strategy 2040, aim to reduce energy and water consumption in new buildings by 30%, delivering operational efficiencies while minimising environmental impact.
Our broader Sustainable Tourism Strategy, developed in partnership with EarthCheck, supports local tourism businesses in tracking and improving their sustainability performance. Through “Responsible RAK,” hotels and attractions have adopted best practices in energy and water conservation, waste management, and social responsibility, with 24 properties already earning Silver Certification. By balancing growth and sustainability, we are ensuring that Ras Al Khaimah evolves responsibly, offering memorable experiences for visitors while securing a sustainable future for the Emirate.
On a broader scale, what are some of the trends you are noticing in the industry?
Tourist preferences are shifting in fascinating ways. Nature-positive tourism has become a major driver as travellers look to immerse themselves in the environment without leaving a heavy footprint. Ras Al Khaimah is uniquely positioned to meet this demand, with attractions like the Hajar Mountains and Rams Lagoon offering eco-friendly experiences in stunning natural settings. Globally, eco-tourism is expected to grow from $181 billion in 2022 to $334 billion by 2027, and it’s clear that visitors value destinations where sustainability isn’t just an option but a core focus.
We’re also seeing the rise of ‘gig-tripping,’ where holidays are built around cultural and entertainment events. This trend was especially evident with the “Swift effect” and Coldplay tours globally, and we’re embracing it here with initiatives like the Seven Wonders experiential event series. Next year, we will bring seven incredible artists to perform seven concerts in seven stunning locations across seven weeks. These events will take place in iconic settings across Ras Al Khaimah, including Jebel Jais, Al Jazeera Al Hamra, Al Wadi Desert, and on the emirate’s pristine, sandy white beaches, in a celebration of culture, music, and the natural beauty that makes this destination truly special.
Another trend gaining momentum is the appeal of all-inclusive travel, particularly among younger demographics. A recent report showed that 61% of British Gen Z travellers are considering all-inclusive stays in 2025, with 43% identifying it as their preferred hotel type. Ras Al Khaimah’s all-inclusive resorts have been key in capturing this audience, offering convenience and quality without compromise.
We’re also seeing the resurgence of multi-generational travel. Families are increasingly choosing destinations that cater to all ages, seeking a mix of relaxation and adventure. With its family-friendly resorts and diverse attractions like Jebel Jais Adventure Park, Ras Al Khaimah continues to deliver memorable experiences for every traveller.
Can you tell us some of the more unexpected reasons to visit Ras Al Khaimah this winter?
Ras Al Khaimah is the kind of place that surprises you at every turn. If you’re looking for something beyond the usual winter getaway, Jebel Jais, the UAE’s highest mountain, is a standout. This winter, the Bear Grylls Explorers Camp is back with activities like axe-throwing and air rifle shooting for those looking to channel their adventurous side. Families will love the Jais Adventure Park, home to the Jais Flight zipline and the Jais Sledder, where you can glide down the mountainside with stunning views at every twist and turn.
For hiking enthusiasts, Ras Al Khaimah offers an impressive 94km of trails, including the recently enhanced Jebel Jais Rim Trail, a 40km loop featuring the UAE’s longest balcony walk and ridge trail. History buffs can explore Dhayah Fort, the UAE’s only remaining hilltop fort, or visit Al Jazeera Al Hamra, a historic pearl diving village that tells the story of the Emirate’s rich past. Visitors can also take to the skies in a microlight aircraft or enjoy the serene beauty of the coastline on a Yellow Boats tour.
Food lovers will appreciate Ras Al Khaimah’s latest dining experiences. The Zuma pop-up at The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert offers modern Japanese cuisine in a breathtaking desert setting. Here, you can also experience Michelin-level gastronomy at the newly opened Farmhouse by Chef Syrco Bakker. Farmhouse’s menu embraces sustainability, traceability, and local ingredients. With a rustic yet refined atmosphere, the restaurant delivers a culinary experience that connects guests to the essence of the land, redefining luxury desert dining.
What are some of the upcoming events visitors can look forward to?
To round out the year, our New Year’s Eve celebrations will once again attempt to set a new GUINNESS WORLD RECORD™ title. Building on last year’s record-breaking fireworks and drone show, this year’s celebration will push the boundaries of creativity further, combining advanced laser drones and stunning pyrotechnics that residents and visitors can witness at the waterfront between Marjan Island and Al Hamra Village.
For 2025, Ras Al Khaimah has yet another incredible lineup of events. One of the most exciting is Seven Wonders. Recently launched with an exclusive performance by the legendary DJ Armin Van Buuren, the event series will unfold with seven concerts by seven world-class artists at seven iconic locations over seven weeks, offering visitors a completely immersive experience.
Sports continue to play a big role in our events calendar. The RAK Half Marathon, now in its 17th year, remains a highlight for both elite and amateur runners, while the RAK Golf Championship and the UAE Tour showcase the Emirate’s appeal as a destination for world-class sporting events. For those drawn to art and culture, RAK Art will once again transform Al Jazeera Al Harma into an open-air art gallery as the festival celebrates the creative talent of regional and international artists.
