[Image: James Dyson with the new Dyson Supersonic Hair Dryer]
Dyson, the king of hoovers have now expanded their expertise and entered the realms of hair care. Introducing their latest machinery in the form of a hair dryer. After investing over $50 million and four years of research, James Dyson believes he has developed the new way to dry your hair and with impressive, beneficial results. Dyson’s Supersonic hair dryer, is small, lightweight slick and claims to dry hair up to eight times faster than a normal hair dryer. The supersonic dryer also features controlled air flow meaning that the heat will not exceed 150 degrees while other hair dryers can reach a damaging 230 degrees. The Dyson Supersonic comes with an array of accessories for different hair types and desired effects and features a magnetic nozzle so that these attachments stay in place and can be easily changed. Akin Konizi, Creative Director of HOB salons states that hair dryers today have got it all wrong as they only have the capability to blast your hair and with no temperature control, whereas the Dyson, says Konizi is “the next level. Once you’ve used it you won’t want to go back.” The Dyson Supersonic hair dryer is not only a great hair dryer to cut down your drying time but it’s temperature control feature aims to retain your hair’s shine and significantly limit hair damage.
The Dyson Supersonic was released this month and we cannot wait to get out hands on it!
By Amy Louise
