After the holiday season, our attention turns to January fitness plans and wellness routines for the year ahead. These are some of the big trends we predict will take hold in 2024 and beyond.
The Ozempic Effect
The past year saw a rise in people turning to Ozempic and similar drugs to manage weight loss and blood sugar problems. An increased interest in hacking weight loss through medication is likely to see a surge of people speaking to their doctor to manage excess weight, and accessing medicated treatment plans over traditional routes such as diet and exercise.
Smart tech for smarter health
Most of us own – or at least know someone else who has – a smartwatch or similar device to monitor and manage personalised health and wellbeing. 2024 will likely see an increase in devices used for personalised wellness purposes.
Eating ethically
Over the past few years, there has been a significant increase in the number of people turning to plant-based or vegan diets. The increased interest in alternative animal and environmentally friendly diets has also spiked a desire amongst savvy health food fans to know the origin, source and footprint of the foods they are consuming. This is only likely to continue in the year ahead.
Bespoke DNA health plans
As we learn more about genetics, the more we realise how tailored health and fitness plans can make an exceptional difference in overall wellbeing. As we look ahead to 2024, it’s likely we will see an interest in genetics-based wellness and well-being plans.
