Work Out In Style: UAE Based Athleisure Brands to Invest In

Lindsay Judge   |   03-01-2022

This January it’s time to get fit in style. We round up some of the UAE’s most stylish fitness wear brands to work out in over the coming months.


  1. The Giving Movement



Since its founding, The Giving Movement has taken the UAE by storm. As the name suggests this forward-thinking company was developed with the idea of inspiring a global movement of conscious consumerism through giving. For every item sold the company makes a donation to Dubai charity Dubai Cares and Indian charity Harmony House. The Giving Movement’s designs are made from special custom-made sustainable materials that give back to the planet.



  1. L’Couture



Dubai-based athleisure brand L’Couture offers luxury gym, lounge and fitness wear that combines style and quality. Founded by Dubai-based entrepreneur Lindsey Doran L’Couture’s stylish designs allow it to compete with international brands. The brand now has several store locations in the UAE including its recently opened JBR store and it’s also available to purchase online.


  1. Gym Clothing Co



Founded by a group of fitness-loving expats, Gym Clothing Co was established in 2018 to provide stylish activewear that doesn’t compromise on quality. The collections for men and women feature comfortable, high-performance items that use the best quality materials.






The brainchild of entrepreneur Wajdan Gul, SQUAT WOLF was founded on Gul’s need to find activewear that is stylish, fits well is of high quality and withstands high impact workouts. Their perfect fit is guaranteed by the brand’s “True Active Fit” promise that tests items on gym athletes from different backgrounds to ensure each piece is true to its size and fits perfectly in the right areas and on the right muscles. Men’s and women’s pieces are designed for various types of workouts and are available for delivery around the world.