When it comes to brows, Benefit Cosmetics has been the expert since 1976 and in 2016, Benefit established itself as the number one Brow Brand Worldwide and has remained number one ever since.
With an extensive range of brow products available, as well as in-store brow grooming, in the Middle East, thousands of women rely on Benefit to perfect their brows. Leading the movement in the region is Yara Ayoob, Benefit Cosmetics Regional Brow Artist. Here we talk to Ayoob on how to get the best brows for your face, which products to use and the latest in brow trends.
Can you share with us some of the latest trends in eyebrows?
Nowadays, we see a lot of women embracing their natural brow shape and filling in their brows very subtly. There is a trend for “Minimalistic Brows” that look just a bit more enhanced than your actual brows. Women have been depending on brush-through gels a lot to shape their brows.
Do you think the big eyebrow trend is still as popular as it was?
Big and bold brows are a beautiful style in my opinion and will never go out of style completely. It will always be there but there will be a few tweaks to match ongoing trends. If you love big and bold brows, but you’re afraid or feel they are not your style, you can still rock them in a subtle way without intensifying the colour while filling in your brows.
What is the one eyebrow product every woman should have in her handbag?
Benefit Gimme Brow+ of course! It has always been my go-to product as it is a tinted gel that you brush through your brows to make them look volumized on the go! It’s super convenient, quick, and easy to use no matter what your level of expertise is. You can also use it to fill in gaps by dabbing the tip of the product against the area.
What is the best way for women who only have five minutes in the morning to have good looking brows?
You just need two products to get your brows looking gorgeous in under five minutes! My favourite combo is the Benefit Brow Styler wax pencil and powder along with 24-Hour Brow Setter Clear Brow Gel that will help lock in your brows the whole day. Brow Styler is super easy to use. Use the diamond-shaped tip of the wax side to define and shape your brows. Next, use the powder on the other end to fill in only the spaces that need filling in order to have natural fuller-looking brows. Then you can set your brows by brushing 24-Hour Brow Setter Clear Brow Gel through them. Your brows will stay in place all day long and will look full and defined in that ‘I put minimal effort, but I still look amazing’ way!
When colouring your brows what advice do you have on the choice of colour? Should it be darker than the natural brow tone?
If you want to tint your brows, which will last you up to 3 weeks, I advise you to go for a shade darker than your natural brow-tone as the colour will slowly fade after 3 days. If you want to colour and shade your brows with a pencil or a tinted gel, you should choose a colour that matches the shade of your hair as well as the undertone of your skin. Undertones are split up into 3 categories; cool, warm, and neutral. If you have a cool undertone then ashy colours like blonde, grey, and black suit you best, whereas brown and auburn hues compliment people with warm undertones more. As for women with neutral undertones, they should follow their hair colour and match accordingly. At Benefit Cosmetics we have a wide range of shades that suit all undertones.
What is the biggest problem women that come to you are facing with their brows?
I often have women asking me how to fill sparse brows. I always advise by starting off by brushing the brow hairs upwards as it will help identify the spaces they may have. Then with a brow pencil, all they have to do is draw hair-like strokes wherever they have gaps and then brush again to diffuse the product into the brows to avoid any harsh lines.
What advice would you give for at-home touch ups in between salon visits?
Trust me, I’m saying this out of experience: do not pluck your brow hairs on your own and save it for when you get to the salon. I’ve done my fair share of overplucking under my brows back in the day and now I have a few gaps that could have been easily avoided if I were a bit more patient. Concealer will be your best friend in between visits to cover those extra hairs!
What would you say is the best brow removal method – plucking, threading or waxing?
Waxing, for sure. The reason being that unlike threading, waxing removes the hair from the root and exfoliates your skin to give you a beautiful and clean glow! Removing the hair from the root allows it to grow back slower and it is much less painful too.
How often would you recommend getting eyebrow maintenance?
It takes around three weeks for excess hairs to grow back so that is the ideal period of time to wait in between visits. Make sure to stop by your nearest Benefit Brow Bar to get your brows serviced to perfection. We have been helping women achieve the perfect brows for their face for over 40 years.
What advice would you give to women who are trying to grow their brows or wanting thicker brows?
Try using a conditioning primer. I used to have spaces in my arches up until I finally started using the right conditioning primer to nourish my brows and make them look thicker and healthier. I swear by BROWVO! Conditioning Eyebrow Primer which contains Keratin and soy protein that nourish your brows and make them thicker and fuller. You can wear it overnight so it conditions and works while you sleep.
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