LOEWE Perfumes has revealed its latest campaign supporting the Todolí Citrus Fundació, a not-for-profit organization that promotes the study, awareness and preservation of citrus plants and rare varieties.
Based in Palmera, Spain, on the shores of the Mediterranean Sea, and founded by Valencian art curator and horticulturalist, Vicente Todolí, the foundation’s lush gardens boast more than 400 varieties of citrus trees and shrubs, as well as a specialised library and laboratory for research into gastronomy and essential oils.
LOEWE Perfumes’ financial support will help to preserve this unique site of Spanish culture and heritage.
To celebrate the partnership the foundation’s fruits feature in the LOEWE Perfumes 2024 summer campaign photographed by Bobby Doherty.
In the campaign, fragrances (LOEWE Agua Drop, LOEWE Solo Vulcan, LOEWE Agua Ella, LOEWE 7, LOEWE Aire Sutileza) and Home Scents (Wasabi, Orange Blossom and Tomato Leaves) are photographed amongst the irregular outlines of rare varieties of citrus like the Citrus limonimedica Maxima and the Citrus fortunella Maxima, showcasing the beauty and vibrant colours of these organic forms and hinting at the natural inspirations of the Botanical Rainbow and Home Scents portfolios.
