The serpentine elegance of Bvlgari’s iconic Serpenti collection has long been synonymous with luxury, femininity, and timeless design.
In 2025, the legendary watchmaker elevates this masterpiece into an entirely new realm with the introduction of the BVS100 Lady Solotempo automatic movement. This remarkable timepiece, powered entirely by an in-house automatic calibre, marks an important milestone in Bvlgari’s continuous quest for innovation, bringing a new dimension of horological excellence to the already captivating Serpenti range.
Inspired by the mythological symbolism of the serpent—an emblem of renewal, transformation, and eternity—the 2025 Serpenti Seduttori is designed to reflect the cyclical rhythm of the universe. As the Chinese Year of the Snake unfolds, Bvlgari fuses ancient traditions with cutting-edge watchmaking, creating a striking harmony between past and future.
“Serpenti is more than just an icon; it is a signature,” says Fabrizio Buonamassa Stigliani, Bvlgari’s Executive Director of Watch Design. This statement encapsulates the Serpenti’s continuing evolution, where it first made its debut in 1948 as a mechanical timepiece. The collection quickly captured the imagination of those with a penchant for the rare and exceptional, and its impact endures to this day.
The BVS100 movement—the heartbeat of the latest Serpenti Seduttori—marks a significant leap forward in technical mastery. Developed at Bvlgari’s Swiss Manufacture in Le Sentier, the movement embodies the maison’s unparalleled expertise. It draws on the same precision and craftsmanship that powered the celebrated Tourbillon of 2020 and the ultra-miniature Piccolissimo in 2022, bringing together Bvlgari’s finest mechanical achievements into one refined, self-winding calibre. A 50-hour power reserve ensures that the serpentine beauty continues to mesmerise, powered by the natural rhythm of the wearer’s movements.
These new Serpenti timepieces are more than just watches; they are talismans of transformation. The Lady Solotempo features a sleek, sinuous case that echoes the undulating shape of the snake, with a cabochon-cut rubellite crown offering a tactile connection to the craftsmanship within. As with previous iterations, diamond accents are elegantly incorporated into the bezel, elevating the collection’s allure to new heights of opulence.
The transparent sapphire case back invites a glimpse into the delicate motion of the oscillating weight, where Bvlgari’s signature snake-scale patterns are adorned across the mass, symbolising perpetual renewal. For Bvlgari, this design element is a nod to the perpetual journey of time, beautifully encapsulated by the mythic serpent’s endless cycle.
Across the entire Serpenti Seduttori collection, the watches are available in a variety of case materials, from yellow, white, and rose gold to stainless steel, each adorned with brilliant-cut diamonds to emphasise their luxurious aura. The dial options include white opaline and black lacquered finishes, each with intricately applied gold or blue hands and indexes. The attention to detail in each piece reflects the Maison’s dedication to creating watches that are not just functional, but works of art.
From the classic yellow gold models to those glittering in diamond pavé, the new Serpenti Seduttori is a true reflection of the power of Bvlgari’s design vision. The refined Serpenti Tubogas variants, featuring a 35mm rose gold case, bring an additional layer of elegance to this celebrated collection, with a striking guilloché sunray motif enhancing the opulence of the dial.
Bvlgari’s Serpenti Seduttori Automatic range is much more than a watch; it is a representation of eternal transformation and a celebration of the essence of femininity. With the new BVS100 movement, Bvlgari propels Serpenti to a new chapter—one where mechanical artistry and mythological beauty are bound together in perfect harmony.
As the Serpenti continues to evolve, it remains a defining symbol of the eternal allure and sophistication that Bvlgari embodies, ensuring that the legend of Serpenti lives on for generations to come.
