Jewellery Designer Jacquie Aiche Talks the Powers of Crystals, Wearing Jewellery and Finding Your Tribe

Hayley Kadrou   |   02 - 09 - 2019

Speaking to A&E, the LA-based creative opens up about how a mix of influences – from her attraction towards crystals to her mixed heritage – led her towards creating the

Rather than a life-long passion to pursue jewellery design, Jacquie Aiche’s path began elsewhere; a love of all things crystals.


The entrepreneur – who created her eponymous jewellery brand in 2007  – felt a deep connection to the healing powers of crystals and ornate rocks from a young age, and her collection began. This later transformed into expressing herself through the creation of her own beautiful pieces.


This combined with her upbringing in a multicultural home to both Egyptian and American parents feed Aiche with a ‘unique tapestry’ that began her signature style behind her jewellery creation.


Speaking to A&E,  she talks through her latest collection, her most sentimental items and her motto in life.


A&E Interviews Jewellery Designer Jacquie Aiche


Jacquie Aiche

Jacquie Aiche


Talk us through the Desert Dreams collection – what is it about this landscape that inspired you?


The desert is my favourite destination for a wild spirit. There’s something so liberating about spending time under the sky and stars, away from the city lights. I was inspired by that peaceful energy and feeling of freedom – there’s really nothing like it.


What’s your favourite piece of jewellery you’ve ever created?


I could never pick just one. I love my opal inlays, and I never take off my Elizabeth pieces. My layers are my second skin – each piece is incredibly personal.


Is there one item of jewellery you have that has the most sentimental value to you?


My most treasured piece of jewellery is a red spinel ring that my father bought for me at a vintage auction. Although my jewellery collection is seemingly endless in his eyes, he chose to add something special to it. I discovered red spinel is a balancing stone for workaholics…it was a piece that was meant for me.



What are some of your favourite materials and why?


Adorning your body in diamonds and gold will always be the ultimate expression of femininity to me. There’s something so delicate yet powerful about those materials – they’re truly made for goddesses.


When did your love and fascination with jewellery and its art begin?


It all started over ten years ago, I’ve always been drawn to crystals and the powerful healing properties they carry. I began teaching myself wire-wrapping so that I could share this special power with my friends and family in the form of personal adornment. I fell in love with the process and continued creating as much as I could. Over the years, my aesthetic has evolved and my tribe has continued to grow. Passion is the ultimate teacher… La vie est belle [life is beautiful].


What has been one of the biggest challenges in your career to date?


Of course, there are ups and downs to everything. But I surround myself with people who make the biggest challenges feel small and easy to face. When you have strong women in your life who support you and your journey, you can accomplish anything.



Talk us through the ethos of the brand?


I want to create pieces that will make every woman look and feel uniquely beautiful. Traditional, classical jewellery is amazing, but it’s just not me. I’ve always had a very wild and spiritual nature. I think that rebellious spirit to constantly shake things up is what differentiates me as a designer and the brand as a whole. I create pieces for those who adore being adorned, lovers of precious stones and believers in the energy of minerals.

How do you want people to feel when they wear a piece of jewellery you created?


Jewellery should make you feel like a goddess the moment it touches the skin. It’s meant to enhance your natural beauty – giving you that extra golden glow that’s already shining brightly within.


What is your motto in life?


Find your tribe and love them hard.


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2 Jewellery Designer Jacquie Aiche


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