Bvlgari has unveiled its reimagined flagship UAE boutique in Dubai Mall.
Nestled within the mall’s luxurious Grand Atrium, the newly revamped space is a stunning tribute to Rome’s classical allure combined with Dubai’s dynamic energy. The boutique’s grand reopening also serves as a milestone in Bvlgari’s 140th-anniversary celebrations.
Upon entering, guests are greeted by an Italian piazza-inspired atrium adorned with towering travertine marble columns—a material synonymous with Rome.
The ceiling, a dome with a light-gathering oculus inspired by the Pantheon, enhances the sense of Roman grandeur, while a central gallery displays Bvlgari’s high jewellery. Drawing eyes upward is a breathtaking Murano glass chandelier by Venini, inspired by Bvlgari’s iconic Serpenti designs. The space’s crema marfil flooring, inlaid with Bvlgari’s signature eight-pointed star, seamlessly connects this Dubai boutique to the brand’s Roman roots.
The flagship boutique also showcases three exquisite artworks by renowned artists: Luca Pignatelli, known for his contemporary take on archaeological themes; Antoine Poncet, whose sculptures blend abstract and organic forms; and Dubai’s own Mattar Bin Lahej, whose artwork *Dubai, Rome, Bvlgari* captures the cross-cultural harmony of East and West.
To celebrate the occasion, Bvlgari has introduced an exclusive High Jewelry collection centred on the radiant Serpenti Mandarin Garnet Flame. Each piece, crafted with dazzling mandarin garnets, onyx, and pavé diamonds, is a tribute to the vibrant hues of Rome. Also debuting are three High Jewelry Mini Top Handle bags, each featuring a gem-encrusted snakehead clasp in precious stones, encapsulating Bvlgari’s artistry in jewellery and fine leather craftsmanship.
The store’s reopening marks another chapter in Bvlgari’s storied journey, with the “Eternally Reborn” exhibition now set to grace Dubai. Featuring selections from the Bvlgari Heritage Collection, the exhibit narrates the brand’s legacy and its profound connection to Rome, offering an experience that embodies timeless elegance and boundless creativity.
As Bvlgari CEO Jean-Christophe Babin remarks, “The new Bvlgari boutique embodies our vision of contemporary Rome, honouring our rich heritage in a dynamic city like Dubai.” With its visionary blend of heritage and innovation, Bvlgari’s Dubai flagship promises an unforgettable experience for luxury connoisseurs worldwide.
