Over the past ten years, Marli New York has carved out a unique space in the world of fine jewellery, embodying a modern, minimalist aesthetic that resonates with confident, independent women.
Founded by Maral Artinian, the brand has become synonymous with clean lines, fluid movement, and an effortless sense of luxury. Inspired by the city of New York, the brand’s pieces are bold, and unapologetic, as well as being uniquely feminine in a contemporary way. As Marli celebrates its milestone 10th anniversary, we sit down with Maral to reflect on the journey—what inspired her to launch the brand, the evolution of her signature designs, and what the future holds for Marli as it enters its next chapter.
Tell us about the vision and direction of Marli for this year.
Looking ahead to the rest of 2025, I’m incredibly excited about where Marli is heading. The milestones we’ve achieved since the debut of our High Style collection, ‘A New York Affair,’ along with the continued expansion of our global presence and growing community, have been nothing short of remarkable. Dressing icons like Cynthia Erivo at the Oscars and Rihanna in Marli’s signature creations has been a true reflection of our vision that jewellery transcends adornment. We want to continue the year liberating our clients to express their exceptionalism and embrace their individuality while feeling inspired by the bold energy and vibrant spirit of New York.
You have just celebrated the brand’s 10th anniversary, what can we expect from the next 10 years?
Expect Marli to continue to grow as a brand that balances craftsmanship with innovative design. Presently, Marli is on the brink of a transformative geographical expansion, strategically entering new markets and positioning ourselves in the world’s most influential major cities. This global footprint will ensure that the community we have built feels they are accessible to the Marli universe, no matter where they are. We are set to redefine our boutiques into fully immersive spaces. This evolution in retail design is a bold statement of our commitment to delivering an unparalleled client experience. It’s not just about displaying jewellery—it’s about creating an environment where Marli collections come to life and ensuring every visit leaves a lasting impression. Lastly, seeing Marli dominating red carpets from Dubai to Hollywood has been nothing short of exceptional. Marli is worn and sought after by the most influential icons, from Demi Moore to Elissa. This is just the beginning for us, and we will continue to make our mark and captivate talent around the world.
How would you sum up MARLI’s evolution over the last ten years?
Reflecting on Marli’s evolution over the last ten years, it feels like both a blink of an eye and an incredible journey. One of the milestones I’m most proud of is our expansion to 14 boutiques globally, enabling us to share our vision and craftsmanship with an ever-growing international community. From New York, Paris, and Geneva to Dubai, seeing Marli’s presence in major cities worldwide has truly been a dream come true. Each boutique is not just a storefront but an experience to create lasting connections with our clients. The community we’ve cultivated across the world is the heart of Marli, and we are deeply committed to being accessible to our clients, wherever they live or travel. The presence of Marli on red carpets and in the hands of global icons is a testament to the powerful relationships we’ve built, and it continues to inspire us to reach even greater heights.
Who is the MARLI woman today?
The Marli woman is bold, confident, and unapologetically herself. She’s someone who embraces her individuality and liberated self-expression. She’s not afraid to make a statement, whether through her style, her choices, or the way she moves through the world. She celebrates her achievements, milestones, and her unique journey by her own rules. The Marli woman is modern, dynamic, and always evolving—just like the city that inspires us, New York. She wears jewellery as a reflection of her own identity, not just as an accessory, but as a symbol of her empowerment.
What can you tell us about the latest collection?
The LIFE collection is an uncompromising celebration of life, love, and creation. At the heart of this collection is the powerful notion that there are many ways of moving forward; even when all stands still. LIFE is, above all, a remarkable expression of lines and movement, softness and strength, colour and light. This collection is a bold reflection of time and eternity, infused with the spirit of New York—where energy and dynamism are the driving forces that shape everything within all Marli collections. In parallel with LIFE, I am excited to have debuted A New York Affair, Marli’s first high-style collection—a love letter to the city that continues to ignite my inspiration, passion and vision.
How would you assess the jewellery industry today as a whole?
Traditionally, the jewellery world is still deeply rooted in norms and expectations, especially when it comes to gifting. For many years, jewellery was often seen as something that was given to someone else to mark an occasion or milestone. At Marli, we believe that jewellery should reflect the wearer’s individuality and personal journey, not just be a gift for a special occasion. We want our creations to allow our clients to celebrate their own milestones, whether it’s a career achievement, a personal victory, or simply treating themselves to something beautiful. Jewelry, in our eyes, should be a form of self-expression—something you wear to mark the moments that matter to you, regardless of tradition.
What can you share about MARLI in the Middle East?
Over the last decade, we have built something extraordinary in the Middle East—an unparalleled community that goes far beyond business. The relationships we have cultivated are not just transactional—they are transformative and will always be essential to our journey. At Marli, our mission is to bridge the vibrant energy of New York with the timeless elegance of the Middle East in a borderless and dynamic way. Our Middle Eastern clients are not just visiting us in New York—they are becoming part of the city’s pulse, experiencing firsthand the innovation and creativity that define Marli. They return home, forever marked by the energy and spirit of New York, while we carry the essence of their culture with us, solidifying a profound, unyielding connection that unites both worlds.
What are the global markets you are focusing on currently?
A significant milestone for Marli was the recent opening of our boutique in Geneva, marking a pivotal moment for the brand. Geneva, with its legacy of high-end craftsmanship and elegance, aligns perfectly with our vision, and we are proud to contribute to that tradition. While the U.S. remains a crucial market, we’re focused on expanding our presence and offering our clients more immersive experiences that connect them with the essence of the MARLI universe. Above all, our mission is to continue growing and nurturing our global community.
Can you tell us about sustainability at MARLI?
Sustainability is an imperative pillar of everything we do at Marli. From the very beginning, we’ve been committed to ensuring that our creations not only embody timeless design and exceptional craftsmanship but also align with the highest ethical standards. We take our responsibility for the planet very seriously by being incredibly selective about the materials we use, ensuring that they are responsibly sourced with integrity, and meet the strictest environmental and social standards. We want our clients to feel confident knowing that the creations they wear are made with honesty, from design to delivery.
What is something you would still like to do with the brand?
As the creative force behind Marli, my mission has always been to bring the unapologetic energy of New York into everything we create. This city has been my greatest inspiration—a place where boldness, innovation, and individuality collide, shaping everything from culture to creativity. I want Marli to embody that fierce spirit in every design. It’s not simply about crafting jewellery; it’s about inviting our clients into the heart of New York—the city that fuels my vision. With each creation, I want them to feel the pulse of this vibrant metropolis, to mark their defining moments, celebrate their uniqueness, and express their exceptionalism. Every Marli creation should reflect their journey and be a statement that they are not simply following trends but creating them. Through Marli, we’re not just celebrating the individual; we’re celebrating those who dare to push boundaries and defy convention while empowering those who wear our pieces to carry that same energy with them, embracing their self-expression wherever they go.
Where did your passion for jewellery come from?
My passion for jewellery is deeply rooted in my family’s legacy. I come from three generations within the industry, so the world of fine jewellery has always been a part of my DNA. Growing up, I was surrounded by craftsmanship and creativity—it was in the air I breathed! When I founded Marli, it was a natural extension of this, but with my own vision of creating something modern, dynamic, and empowering for today’s wearers. I wanted to create a borderless brand that embodies both the heritage of fine jewellery and the innovative spirit of New York, where every creation tells a story and makes a statement about the exceptionalism of the person wearing it.
What inspires your designs?
New York is the backdrop for Marli—it is the driving force behind every creation. The city’s iconic architecture, its dynamic energy, and the relentless pulse of its streets are woven into each striking design, infusing it with a spirit that is uniquely its own and where every detail speaks with purpose and power. The women of New York—fearless in their self-expression are the true muses behind every collection. Each creation captures New York’s raw vitality, where timeless elegance meets unapologetic modernity. With Marli, it’s not just about wearing jewellery; it’s about carrying the unstoppable energy, spirit, and unmistakable identity of New York with you wherever you go.
What is the professional motto you live by?
My philosophy is simple: “Everyday is a new opportunity, so make it something good, even if it’s a small one.”
Describe MARLI in one word.
Empowering.
Marli is empowering because it goes beyond adornment—it’s about self-expression and celebrating what makes you distinctly unique. Each creation is designed for the wearer to mark their own moments and embrace their individuality with confidence. Wearing Marli; reflects their exceptionalism and is a way for them to carry their unique story with them, every day.
