Tiffany & Co. has debuted its new campaign “About Love” starring powerhouse couple Beyoncé and Jay-Z.
The campaign which focuses on the idea of modern love is the result of a close collaboration between the couple and the jewellery House, to present a campaign that represents love as we know it today.
“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honoured to have the Carters as a part of the Tiffany family.” Said Alexandre Arnault, Executive Vice President of Product & Communications in a statement.
The campaign features the two superstars in a romantic setting. The story features the iconic Tiffany Diamond, a 128.54 carat diamond that has never been worn in a campaign until now. The images and video represent the beauty of love through time and all its diverse facets, forging a new vision of love today.
Other Tiffany & Co. pieces worn by the couple include designs from Jean Schlumberger and the Tiffany T collection. JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links.
“ABOUT LOVE” launches globally in print on September 2nd and the accompanying film will launch on Tiffany.com on September 15th 2021.
As a part of the house’s partnership with the Carters, Tiffany & Co. is proud to pledge a USD $2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). Additional details on this initiative are forthcoming.