Swiss watchmaker Audemars Piguet has marked its 150th anniversary with the release of a new collaborative track, “Suzanne”, created by Mark Ronson and RAYE.
The song was unveiled during an exclusive event at 180 Studios in London, attended by artists, clients and close friends of the brand.
The partnership forms part of the brand’s ongoing APxMusic initiative, which explores the creative parallels between fine watchmaking and music. “Suzanne” was born from a joint creative journey between Ronson, a long-time collaborator with AP, and RAYE, who has recently joined as a new ambassador. The track blends digital elements with traditional instrumentation and showcases RAYE’s distinctive vocals.
The song title carries personal significance. While initially suggested by RAYE, Ronson later recognised “Suzanne” as the name of a meaningful figure from his own past. It was only after production that the pair discovered the name’s deeper link to Audemars Piguet’s own heritage. Suzanne Audemars, a direct ancestor of both the Audemars and Piguet families, played a significant role in the founding of the company. The coincidence helped cement the title of the track, which pays tribute to themes of family and legacy.
Iris Law
The London event featured immersive elements, including a re-creation of Le Brassus, the brand’s birthplace in Switzerland. Guests passed through natural landscapes, archival displays, and an interactive speakeasy before arriving at an informal dinner inspired by the ambience of recording studios. The evening included a surprise live performance by RAYE and a DJ set by Ronson, which concluded the celebration.
Romeo Beckham
Audemars Piguet has a longstanding connection to music. In 2006, the company partnered with the École Polytechnique Fédérale de Lausanne (EPFL) and a panel of experts, including musicians, on an eight-year research initiative to enhance the acoustic performance of its chiming watches.
Mac Anabtawi (Gstaad Guy)
RAYE, whose full name is Rachel Agatha Keen, was welcomed by AP following a breakthrough year in 2024, when she became the most awarded artist in a single BRIT Awards ceremony. She also received three Grammy nominations and was honoured at the Ivor Novello Awards.
Audemars Piguet CEO Ilaria Resta commented that the APxMusic programme reflects the brand’s ongoing commitment to supporting creativity and talent through meaningful collaborations.
