Giorgio Armani Collaborates With Parmigiani Fleurier On A Fine Watches Collection

Lindsay Judge   |   16-12-2020

The Armani Group has announced its collaboration with Parmigiani Fleurier on the creation of Giorgio Armani Fine Watches collection.


The two companies have come together to bring to life a series of sophisticated timepieces crafted entirely by hand in a limited number of pieces. This is the first time Giorgio Armani will offer fine watches and is a testament to the brand’s constant pursuit for exclusive luxury objects.


The two brands share the same creative spirit and appreciation of outstanding craftsmanship. Founded in 1996, Parmigiani Fleurier is imbued with the creative genius of its founder, Michel Parmigiani, a master watchmaker and restorer who combines Italian aesthetic flair with Swiss precision. Renowned for its top-quality watches – each component of which is crafted in its own workshops by hand.


“The collaboration with Parmigiani Fleurier happened naturally.” Said Giorgio Armani. “We share a passion for perfection and the pursuit of beauty as an expression of timeless values. This series of watches is the synthesis of my vision, made up of precise lines and exquisite materials, applied to unique products. I think that an object that expresses aesthetic excellence, quality and craftsmanship is meant to last forever. In Parmigiani Fleurier, I’ve found the perfect partner to experiment with a new language.”


Davide Traxler, CEO of Parmigiani Fleurier added: “We are honoured and delighted to collaborate with the Armani Group. Michel Parmigiani’s future-oriented vision for preserving the excellence of watchmaking is enhanced by this venture with one of the most brilliant companies in the world. Giorgio Armani’s idea of style is unique and iconic. We’re honoured that our artisans will be able to express this vision through a product with the quality and finishes that we are known for.”


The watches, designed by Giorgio Armani in collaboration with Michel Parmigiani, will be produced in Switzerland by Parmigiani Fleurier and sold exclusively in select Giorgio Armani boutiques. They will be available from November 2021.