Giorgio Armani unveiled the new Giorgio Armani 11 watch with a star-studded celebration in Milan this week.
The new series of watches for men and women are named in tribute to the street number of the brand’s historic headquarters; 11 Via Borgonuovo.
The timepiece has been brought to life by Swiss watchmaker Parmigiani Fleurier and is limited in its numbers, making it an exclusive collector’s piece. The design combines the elegance of Giorgio Armani with the craftsmanship of Parmigiani Fleurier to create a design that is based on an idea of personal luxury, with a strong focus on craftsmanship and to convey a sense of timeless elegance.
Guests in attendance at this exclusive evening at the brand’s headquarters in Milan included Lebanese-Armenian musician, composer and pianist Guy Manoukian, as well as Emily In Paris star Lucas Bravo, model and actress Eva Herzigova and many more.
The watches will be available from late November in selected Giorgio Armani boutiques around the world.