Jaeger-LeCoultre has introduced its 2025 theme, the 1931 Polo Club, at Watches and Wonders Geneva.
Reverso Tribute Duoface Small Seconds
The theme pays tribute to the origins of the Reverso timepiece, first conceived in 1930 to withstand the rigours of polo.
The immersive booth recreates the atmosphere of aristocratic stables, with design elements referencing the Art Deco era. At the centre is a six-metre-high animated horse sculpture, brought to life by volumetric LED technology. The installation presents a three-minute visual narrative of the Reverso’s genesis every half hour.
Reverso Tribute Monoface Small Seconds
The Reverso story is told in four chapters: icon, style and design, innovation, and craftsmanship. Highlights include nine new models, such as the Reverso Tribute Minute Repeater with the new Calibre 953, and the enamelled ‘Shahnameh’ series.
Artisans demonstrate skills such as enamelling and restoration, while the 1931 Café presents a new gastronomic experience by chocolatier Mathieu Davoine.
Reverso Tribute Geographic
The Reverso, born in 1931 with a unique pivoting case, has housed 79 calibres and holds 35 patents. Jaeger-LeCoultre continues to honour its legacy with technical sophistication and artistic expression.
