Luxury Swiss watchmaker Vacheron Constantin marks its 270th anniversary with the launch of ‘The Quest,’ a Ramadan 2025 initiative celebrating heritage, craftsmanship, and innovation.
The Maison’s latest project highlights the personal journeys of four regional talents, underscoring the themes of tradition, creativity, and community.
Set in Abu Dhabi, ‘The Quest’ exhibition brings this vision to life through cultural gatherings and craftsmanship workshops. The initiative reflects Vacheron Constantin’s dedication to excellence while embracing the reflective and communal essence of Ramadan.
Christophe Ramel, Managing Director of Vacheron Constantin Middle East, emphasised the importance of this celebration, stating, “At Vacheron Constantin, our pursuit is driven by passion, creativity, and human connection. Celebrating 270 years of watchmaking excellence, we view Ramadan as a time for reflection and sharing meaningful moments with our community. The journeys of these remarkable talents pay tribute to the craftsmanship, heritage, and innovative spirit that have defined our Maison for centuries.”
The campaign features a series of videos showcasing the unique paths of four individuals:
- Aljoud Lootah – A designer whose work merges cultural storytelling with innovation.
- Adi Al Fardan – A heritage expert dedicated to preserving the Gulf’s rich history.
- Nouf AlMoneef – A creative professional who highlights beauty in overlooked details.
- Fatima AlBlooshi – An artist bridging past and future through her craft.
‘The Quest’ exhibition runs in Abu Dhabi until the 15th April 2025, offering visitors an immersive experience into the brand’s history and the region’s cultural richness. Attendees can participate in gatherings and workshops that celebrate the spirit of Ramadan.
Online Registration platform: vacheron-constantin.com/ae/en/events/the-quest-abu-dhabi
