Watches & Wonders Geneva 2025 is set to return this April, featuring an unprecedented 60 exhibiting brands.
IWC at Watches and Wonders Geneva
From the 1st to the 7th of April, Geneva will host some of the most esteemed names in the watch industry.
Six independent brands will also make their debut: Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom, and HYT.
The event will unfold in two phases. From the 1st to the 4th of April, the Salon will be exclusive to retailers, journalists, and industry professionals. From the 5th to the 7th April, the general public will gain access.
Attendees will be able to enjoy product presentations, guided tours, interactive brand booth experiences, and conferences on industry trends. A special exhibition, “Travel along the Greenwich Meridian,” will explore the history and significance of time measurement.
The event will highlight young talent, with emerging professionals showcasing their work both at the Salon and throughout Geneva. The Watchmaking Village on Pont de la Machine will display apprentices’ projects, and SwissSkills 2025 microtechnology competitions will be held in conjunction with the event.
Beyond Palexpo, the “In the City” initiative will bring watchmaking to Geneva’s centre with free public events, workshops, and an exclusive concert on Thursday evening.
