Paris Gallery, the region’s leading luxury retailer, hosted a spectacular event last week at the stunning Cavalli Club, Fairmont Hotel to celebrate the launch of Roberto Cavalli by Franck Muller – a collection of exquisite timepieces. Guests included honoured media guests and regional celebrities who had the chance to take a close-up look at the new collection.
Roberto Cavalli by Franck Muller diamond collection watches represent a luxurious fashion statement that is inspired by Roberto Cavalli’s unique style. It incorporates some of his most iconic and representative elements such as the snake pattern and animal prints, as well as the Franck Muller expertise for high-end watch making and passion for diamonds.
Mauro Baglietto, Licensing Director at Roberto Cavalli said: “Our partnership with Franck Muller Group and Paris Gallery assures the qualitative distribution and visibility our brand deserves and completes the strong presence of Roberto Cavalli in the GCC Region and in the U.A.E. in particular.”
The range is developed in steel, featuring Swiss made movements, anti-reflective sapphire crystals and sparkling diamonds that come with gorgeous leather straps or uniquely designed snake pattern metal bracelets. The line features three product families: an outstanding round case, a refined rectangular shaped case and a stunning creation with four snakes on the case, underlining the technical possibilities and savoir-faire of the Geneva based Franck Muller Group.
The variety of shapes, the outstanding Swiss made quality and the fusion of glamour, creativity and elegance has been the driving inspiration behind this stunning co-branded collection. The co-branding concept ‘Roberto Cavalli by Franck Muller’ is a world premiere. Marco Sieber, CEO, Time Management Services Group, Franck Muller said: “The collection and the brand environment feature the perfect fusion between unmistakable Roberto Cavalli design elements and Swiss Made quality watch creation, making it a perfect fit for the Middle East markets.”
For the first time in the history of cooperation between a fashion Maison and a watch maker, the products as well as the brand environment will feature both brands, underlining the long-term vision of the cooperation.
The Roberto Cavalli by Franck Muller Diamonds watches collection will be sold in flagship stores and retail stores of leading U.A.E. watch retailer Paris Gallery.