Zenith announces its support of Susan G. Komen® with a special edition Chronomaster Original Pink, available only during Breast Cancer Awareness Month, throughout October, with a portion of sales proceeds directly benefitting the organisation.
For many years, Zenith has been working to raise awareness about breast cancer, an indiscriminate disease that affects one in every eight women and impacts countless lives around the world.
Organisations such as Susan G. Komen® are working tirelessly to raise global awareness about the disease by offering access to education, hope and support.
Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Susan’s life, Komen is committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Considered the world’s leading non-profit breast cancer organization, Susan G. Komen’s mission is to rid the world of the disease forever.
Zenith is committed to supporting Susan G. Komen over the coming years and looks forward to sharing the progress of this partnership built on hope.
On Zenith’s support for the foundation, CEO Julien Tornare shared: “Supporting the Susan G. Komen foundation, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”
In support of the cause, Zenith has unveiled Chronomaster Original Pink, a special edition based on the seminal retro-inspired chronograph collection launched last year.
Crafted in a unisex 38mm steel case and equipped with the latest generation of the El Primero automatic high-frequency chronograph calibre with 1/10th of a second measurement, the Chronomaster Original Pink Edition stands out with its striking metallic pink dial, honouring the colour globally associated with breast cancer awareness.
The special edition Chronomaster Original Pink is not a limited edition in the traditional numbered sense but will be limited in time. Available only during the annual international Breast Cancer Awareness Month campaign from October 1 to October 31, and exclusively from Zenith’s physical and online boutiques around the world, the Manufacture is doing its part to raise awareness and give back to this noble cause.
Twenty per cent of the proceeds from the sale of the Chronomaster Original Pink will directly be donated to Susan G. Komen, supporting its efforts to make a positive impact on their community by allowing patients everywhere to live better, longer lives.