Zenith joins LVMH and group Maisons in Paris for the 2022 edition of Viva Tech, unveiling a new Chronomaster capsule collection with straps made of excess high-fashion textiles.
As Viva Tech, Europe’s most prominent start-up and tech event comes to Paris, Zenith joins the LVMH group to showcase their latest sustainable innovation. The Viva Tech event was held between the 15th and 18th of June gathering industry leaders from many segments around the globe.
At this year’s event, one of the main themes was “tech on the edge”. The theme highlights companies and start-ups, that seek novel solutions to make their innovations more responsible and mitigate their environmental impact.
For Zenith’s new Chronomaster capsule collection, the watch brand has teamed up with Nona Source, a start-up incubated by LVMH’s DARE (Disrupt, Act & Risk to be an Entrepreneur) program. Nona Source is the first online resale platform that allows creators to easily shop the most exclusive unused luxury fabrics, giving them a second life and contributing to sustainable fashion.
Zenith first began this partnership at the start of the year when the first collection of lavishly refined straps was developed with Nona Source for the DEFY Midnight women’s watch line. This second collaboration brings sustainable innovation to the men’s Chronograph collection. Measuring 20/16mm, these straps are compatible with all novelties of the Chronomaster Sport and Open collections and are available in three distinct colours; Deep Dive, Rifle Green and Pale Marigold.
This sustainable innovation is now available exclusively at Zenith boutiques.