Pack your bags for the summer and get ready the Versace way as the brand reveals this year’s “La Vacanza” beach vacation collection campaign, staring new friend of the brand; Iris Law.
The Versace La Vacanza 22 collection is here. Pops of colour from across the rainbow spectrum are ready to brighten up your vacation wardrobe and starring in the new campaign is Jude Law’s daughter, Iris Law.
This is Iris Law’s first Versace campaign and features a series of searingly bright and fiery images by photographer Camille Summers-Valli. A group beach holiday with unapologetic flair and energetic fun fully embraces the Versace vacation lifestyle, reflecting the latest vibrant summer styles.
“Summer vacation luxury should look beautiful and seductive, but also be expressive and fun. We have a star in Iris whose unique attitude has all of these elements and I’m really excited that she’s part of this campaign and now part of the Versace family!” said Donatella Versace.
Barocco prints spread across coordinated bikinis, silk shirts and swimming trunks, while printed silk scarves are tied around the new La Medusa wicker basket bag.
Wide canvas tote bags feature the Versace logo and Medusa plaque in full tonal colourways of red, yellow and DV blue, and are truly versatile styles for the beach and beyond. The La Medusa mini bag is a pop of colour in fun miniature form. Women’s and men’s sandals are equally bright and colourful.
New leather options are finished with light rubber soles and the golden Medusa Biggie medallion hardware, while the innovative Medusa Dimension sliders are made from moulded super-lightweight rubber with swirling Baroque flourishes.
This collection has absolutely given us holiday vibes! Ibiza, Miami, Santorini, wherever you’re heading, you’re sure to be ready with this vivid Versace collection.
