Georges Hobeika presented its Couture Fall 2025 collection under the title The New Order, positioning the show as a response to global uncertainty and technological upheaval. The collection was framed not as an escape, but as a confrontation, aimed at reclaiming clarity through craftsmanship and elegance.
Hobeika’s narrative suggested a return to fundamentals: the discipline of drawing, mastery of technique and honouring traditional craft. The brand positioned this approach as a form of rebellion against disorder. Each design was described as a “conscious act of devotion” that brings clarity, with the house stating that every line, fold and stitch was intended to channel energy into garments that speak of “renaissance and transformation”.
As the house enters its third decade, the designers noted a renewed focus on ancestral elegance and craftsmanship. The collection emerged, in their words, from the “friction between self-doubt and determination” and from resistance to conventional constraints. The work aimed to connect the past and present through a shared pursuit of “transcendence and truth”.
The house also used the occasion to reflect on its 30-year history. Founded in Beirut, Lebanon, Georges Hobeika opened his atelier in 1995. The current collections are developed under the joint vision of Georges and his son Jad. The brand credits its longevity to the combination of exceptional materials and refined craftsmanship, with a consistent focus on conveying “strength, sensuality, and dignity”.
The Fall 2025 Couture show continued the house’s commitment to haute couture as a discipline grounded in technical mastery and creative intent, rather than trend or spectacle. By positioning the collection as a reflection of internal and external turbulence, Georges Hobeika reinforced its belief in the enduring value of craftsmanship in times of disruption.
