Dior has launched Jonathan Anderson’s first Lady Dior campaign, fronted by actors Mia Goth, Greta Lee and Mikey Madison.
The campaign marks the first designs for the House by Jonathan Anderson and was photographed by David Sims.
The shoot took place at the Pavillon de Musique de la Comtesse du Barry, with Sims making use of natural light across both garden and interior settings. The location and atmosphere reflect 18th-century French references, which underpin Anderson’s debut Lady Dior work.
The three actors, each a Dior ambassador, appear in a series of portraits that aim to capture the essence of the Lady Dior. According to the House, their poses were instinctive and spontaneous, intended to present the icon without artifice. This approach is described as bringing a sense of renaissance to the bag, which remains one of Dior’s most recognisable pieces.
First introduced in 1995, the Lady Dior has become one of the brand’s signature handbags and has been associated with a number of high-profile campaigns over the decades. In this latest presentation, the emphasis is on reinvention through personality and presence, with each ambassador contributing her own interpretation of the piece.
Anderson commented on the enduring legacy of the design, noting its continued ability to adapt to new contexts. “The Lady Dior is one of the most iconic bags in history. I love that when you pair it with someone like Mia, Greta or Mikey, it suddenly becomes something new,” he said.
