Spanning Egypt and Zanzibar, the new collection brings together JAZ Hotel Group’s most exclusive beachfront properties, placing personalised experiences, destination-led design and meaningful travel at the heart of luxury hospitality.
JAZ Elite Aurora - Zanzibar - Room View
JAZ Hotel Group has unveiled JAZ Elite Hotels, a new luxury hospitality identity bringing together a curated collection of its most elevated beachfront resorts across Egypt and Zanzibar. The launch marks a significant evolution for one of the region’s leading hospitality groups, shifting the focus from scale and expansion towards a more experience-driven approach to luxury travel.
Elite Amara – Marsa Alam
The collection includes properties in some of the region’s most sought-after coastal destinations, including Almaza Bay, Sharm El Sheikh, Marsa Alam, Hurghada and Zanzibar. Each hotel has been selected for its distinctive setting, design and connection to its surroundings, creating a portfolio that prioritises individuality over uniformity.
At the heart of the concept is a reimagining of the traditional all-inclusive model. Rather than a one-size-fits-all approach, JAZ Elite Hotels offers guests greater flexibility through personalised experiences, curated dining concepts under the JAZ Flavors programme and integrated wellness experiences through Mividaspa.
JAZ Elite Aurora – Zanzibar – Room View
The launch comes as luxury travellers increasingly seek deeper connections to the places they visit, valuing atmosphere, authenticity and meaningful experiences alongside service and amenities. JAZ Elite Hotels has been designed to respond to this shift, creating immersive environments that celebrate both destination and culture.
“JAZ Elite Hotels represents a natural evolution of how we see luxury today,” said Alaa Akel, Chairman and CEO of JAZ Hotel Group. “It is not about doing more, but about doing better, refining what already exists and shaping experiences that feel more intentional, more connected and more distinct to each destination.”
Additional properties, including JAZ Elite Cavo in Sokhna and JAZ Elite Nejma in Marsa Alam, are scheduled to join the collection in 2026, further expanding the brand’s vision for contemporary luxury hospitality across the region.
