Summer in the Mediterranean is synonymous with French luxury brand Jacquemus, whose relaxed poolside aesthetic captures the attention of its cult following season after season. This year is set to be no different as the brand reveals its Spring/Summer 2027 collection“Le Bonheur”. For Spring/Summer 2027, Simon Porte Jacquemus returned to his roots with a collection that celebrates the beauty found in life’s simplest moments.
Presented along the path leading to the Phare de la Pietra lighthouse in Corsica, the runway became an extension of the collection itself. Against a backdrop of rugged coastline, warm morning light and sea breezes, Jacquemus explored a vision of summer defined by freedom, nature and effortless elegance.
Meaning “Happiness” in French, Le Bonheur embraced movement and lightness through flowing silhouettes and tactile fabrics. Billowing skirts, beach-ready kaftans, crisp white tailoring and nautical-inspired separates reflected the relaxed spirit of Mediterranean dressing, while sculptural volumes were softened into fluid, wind-swept forms. A painterly palette of sun-drenched yellows, aquamarines, vibrant greens and citrus orange added warmth and optimism throughout.
Craftsmanship remained central to the collection. Transparent layers of organza, embossed leather inspired by the texture of orange peel, delicately engineered knits and intricate feather embellishments demonstrated the house’s growing technical sophistication while never losing sight of its playful spirit. For men, sharply tailored technical taffeta suits and belted silhouettes offered a fresh interpretation of modern summer dressing.
Accessories continued the narrative, with foldable ballet flats designed for life on the move and new iterations of the house’s signature handbags adding practicality without sacrificing style.
Accompanied by an original soundtrack from French musician Para One, Le Bonheur was more than a runway presentation. It was an invitation to slow down, embrace the outdoors and rediscover the quiet pleasures that define a Mediterranean summer, a philosophy that has become synonymous with the Jacquemus universe.
