From the Athenian Riviera to Capri, the world’s leading luxury fashion houses are transforming some of Europe’s most exclusive beach clubs into immersive summer destinations. Here are the seaside addresses worth adding to your travel itinerary.
Fashion’s love affair with summer continues far beyond the runway. This season, some of the industry’s biggest names have partnered with iconic hotels and beach clubs across the Mediterranean, creating immersive destinations where design, travel and lifestyle meet. Think branded cabanas, bespoke boutiques, curated wellness experiences and beautifully designed beach settings, all reflecting the distinctive identity of each house.
Karen Wazen Collection at Aïshti by the Sea
Where: Beirut, Lebanon
Karen Wazen Collection heads to the Lebanese coast this summer with an exclusive takeover of the rooftop at Aïshti by the Sea in Beirut. Running throughout July and August, the space has been transformed with the brand’s signature black-and-cream stripes, warm timber finishes and a striking infinity emblem overlooking the Mediterranean. Alongside relaxing poolside days, guests can also enjoy sunset wellness experiences including Pilates and yoga, making it one of the season’s most stylish coastal escapes.
Burberry at One&Only Aesthesis
Where: Athenian Riviera, Greece
Burberry brings British heritage to the shores of Greece with a summer takeover at One&Only Aesthesis on the Athenian Riviera. Set within a protected forest overlooking the Aegean Sea, the collaboration sees the House Check reimagined in a fresh turquoise palette across the pool, gardens, tennis and padel courts. Guests can also explore the coastline aboard Burberry-branded boats and browse the latest High Summer collection inside the resort boutique.
Dolce&Gabbana at San Domenico Palace, A Four Seasons Hotel
Where: Taormina, Sicily, Italy
Overlooking the Ionian Sea, San Domenico Palace, A Four Seasons Hotel has once again been transformed by Dolce&Gabbana. This year’s creative takeover introduces the vibrant green-and-white Palme motif across the infinity pool, terraces and outdoor spaces, celebrating Sicily’s lush landscape. An exclusive pop-up boutique completes the experience, offering ready-to-wear, accessories and destination-exclusive pieces.
Loewe Mediterranean Resort Stores
Where: Capri, Mykonos, Saint-Tropez, Porto Cervo, Formentera and beyond
Rather than focusing on one destination, Loewe has expanded its summer presence across the Mediterranean with a network of resort boutiques and seasonal pop-ups. From Capri and Mykonos to Saint-Tropez, Porto Cervo and Formentera, each space reflects the House’s dedication to craftsmanship through handcrafted ceramics, tactile materials and carefully curated interiors that celebrate the spirit of each location.
Gucci at La Rose des Vents
Where: Monte-Carlo, Monaco
Gucci returns to Monaco with one of the season’s most meaningful collaborations. The House has transformed La Rose des Vents on Larvotto Beach using its iconic Flora print, originally created in 1966 for Princess Grace of Monaco. Floral loungers, parasols and large-scale botanical installations by Belgian floral artist Mark Colle bring the legendary pattern to life against Monaco’s glamorous waterfront.
Jacquemus at Mandarin Oriental, Bodrum
Where: Bodrum, Türkiye
Jacquemus continues its celebration of Mediterranean living with a takeover of Paradise Bay at Mandarin Oriental, Bodrum. Signature branding and thoughtfully curated design details have been woven throughout the beachfront, creating a relaxed yet sophisticated atmosphere that perfectly reflects Simon Porte Jacquemus’ sun-soaked aesthetic.
Dior at Il Riccio Beach Club
Where: Capri, Italy
Perched dramatically above the Mediterranean, Il Riccio Beach Club in Capri provides the setting for Dior’s latest seasonal boutique. Accessible by both land and sea, the open-air space seamlessly blends into its natural surroundings with bamboo finishes, local ceramics and subtle references to the House’s iconic Toile de Jouy. The result is an elegant retail experience where fashion and the island’s extraordinary landscape exist in perfect harmony.
