More than 25 Saudi brands are bringing the Kingdom’s evolving fashion, beauty and design scene to one of London’s most famous stores.
Saudi creativity has arrived at Selfridges London with Saudi: Sky’s the Limit, a six-week showcase celebrating the designers, makers and entrepreneurs shaping the Kingdom’s contemporary identity.
Running at The Corner Shop until September 5, the event brings together more than 25 Saudi brands across womenswear, menswear, jewellery, accessories, beauty, fragrance, food and lifestyle. Created by Milaf Global, a Public Investment Fund company, in partnership with Selfridges, the initiative introduces Saudi-made products to international consumers while supporting local businesses as they expand into new markets.
Fashion highlights include Mona Ashebil’s sculptural tailoring, Rebirth’s handmade pieces and the artful dresses of ArAm. Reem AlKanhal brings her distinctively minimalist approach, while Not Boring translates Riyadh’s humour and cultural references into casual menswear. Saudi label 1886 completes the edit with versatile everyday essentials.
Jewellery and accessories offer another view of the Kingdom’s design language. Dubai-based OFA presents sentimental pieces crafted in 18-karat gold, while Jeddah brand Yataghan is known for architectural earrings and chain necklaces. Bovenue, meanwhile, transforms leather offcuts into refined, timeless bags.
Beauty and fragrance are represented by Moonglaze’s luminous make-up, Batlah’s perfumes blended with ingredients including Taif rose, and Badr Harqan’s scents inspired by Saudi landscapes, rituals and memories. Visitors can also discover Saudi culinary traditions through chocolates from Ganache, dates by Nua and Jazean coffee sourced from the Kingdom’s southern mountains.
Bringing these names together at a globally recognised retail destination reflects the growing international reach of Saudi Arabia’s creative industries. Rooted in heritage but shaped by contemporary ideas, the showcase presents a new generation of Saudi talent ready for a wider audience.
Saudi: Sky’s the Limit is on show at The Corner Shop at Selfridges London until September 5, 2026.
