Colour Is Menswear’s Biggest Summer Trend

Lindsay Judge   |   27-07-2026

This summer, menswear is embracing colour in all its confident glory. The runways offered a travel-ready wardrobe, whether you are heading to the Mediterranean, exploring a new city, or escaping to a resort.

Prada proposed a head-to-toe pink look, while Dior layered several shades of the same romantic hue. Dolce & Gabbana brought mustard yellow to nautical dressing, proving that seaside style need not rely on navy and white. Saint Laurent made a stronger statement with complete looks in vivid yellow and deep blue.

Dior Men

 

Dolce&Gabbana

For something softer, Giorgio Armani’s relaxed linen tailoring arrived in elegant pink and lilac tones, ideal for warm evenings and slow summer lunches. Zegna, meanwhile, introduced an energising lime-green look that captured the season’s optimism.

Saint Laurent

Saint Laurent

Wherever you are travelling this summer, colour is the simplest way to refresh familiar pieces, lift a holiday wardrobe and make every destination feel instantly brighter.

See more below:

Giorgio Armani

Zegna

Prada

Prada

Emporio Armani

 

 

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