The beauty experts at LYMA are predicting that tailored treatments which look at your individual DNA will be the next big trend for the wellness industry in 2024.
“The human genome is astonishingly complex and dynamic, with genes constantly turning on or off depending on what biochemical signals they receive from the body. Already an emerging buzzword, sirtuin genes and more particularly, mastering them, is the natural evolution of the conversation surrounding longevity,” a spokesperson for the house explained.
“Sirtuins are enzymes that repair DNA, combat cellular inflammation, increase metabolism and make the body work more efficiently so as to age slower. Nutritional intake, environmental stressors, hormones, even mindset, all impact the body’s DNA methylation and our individual sirtuin activity,” the spokesperson continued.
The LYMA experts believe that sirtuins are one of the key areas of new exploration for the wellness industry.
As such, the company has developed the world’s first epigenetic skin science able to treat the root causes of ageing, not just the superficial signs.
According to the beauty brand, it contains an advanced formula that downregulates the gene expression responsible for cell death and dials up all gene expression responsible for collagen synthesis, key structural proteins and cellular regeneration.
With a ratio of 80% actives to 20% water, LYMA Skincare is packed with patented ingredients, which it says are clinically proven to transform skin and trick it into behaving younger.
“Our skincare has the highest concentration of active ingredients, hand-picked for their ability to reverse or slow down the causes of skin ageing. We’ve formulated the most effective topical skincare product on the market, bar none,” said LYMA Founder, Lucy Goff.
Meanwhile, Professor Paul Clayton, a world-leading expert in the fast-developing science of preventative ageing said: “Hacking the ageing process needs to start at a cellular level and involves altering gene expression. Gene expression can be modified in a few established ways, all of which contribute to a deceleration of the biological ageing process. You can make lifestyle choices to increase your sirtuin activity, be that through nutrition, exercise, mindset, skincare or supplementation.”
