Chanel is making a major diversity step in the world of beauty by launching it’s first makeup line for men, Boy De Chanel.
Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, the fashion house draws inspiration from the women’s world to write the vocabulary of a new personal esthetic for men.
A line with midnight blue packaging and an understated design, concentrating only the essential: a foundation in four hues, a natural lip balm and an eyebrow pencil in four shades. Textures with instinctive use, imperceptible formulas and longwear you can count on for a natural result. Three confidence-boosting makeup products to perfectly and invisibly erase imperfections.
By creating Boy De Chanel, the Maison reaffirms the ever-changing codes of an unchanging vision: beauty is not a matter of gender; it is a matter of style.