Dior Beauty Unveils a New Chapter of Rouge Dior

Lindsay Judge   |   23-08-2022

Dior has revealed a new edition of its iconic Rouge Dior lipstick, with Rouge Dior Forever; a brand new transfer-proof creation in a stick format.


Rouge Dior Forever Promises up to 16 hours of transfer-proof wear in a product that offers bold long-lasting colour and comfort.



The new transfer-proof formula lipstick is housed in its ultra-couture case featuring an ultra-matte midnight blue finish and a silver CD signature. This is the first time the house has offered 16 hours of transfer-proof wear with the comfort of a lipstick bullet.


The launch is supported by a new campaign celebrating empowerment and sisterhood. The colourful images feature Dior ambassador Natalie Portman who radiates joy and femininity. The images were shot by photographer Viviane Sassen.



The Rouge Dior Forever campaign also welcomes Yara Shahidi as a new ambassador of the house. Yara is a rising star of American cinema who embodies the values of the Dior woman with her strong sense of commitment and a beautiful mind.



The new transfer-proof Rouge Dior Forever lipstick can be discovered on Dior.com via the exclusive Dior Virtual Try on experience.