The French luxury maison Chloé has unveiled a collection of nine new fabulously floral fragrances.
Discussing the new Atelier des Fleurs collection, in the notes which accompanied the release, the house said that each of the nine fragrances expresses floral, aromatic or woody notes, which live in harmony, in pairs or in threes, composed with natural ingredients.
To make the collection more personal Chloé invited renowned perfumers to choose their favourite scent – whether from a flower, a plant or the heart of an exclusive fragrance and share the story of why they love the scent.
Some responses included childhood memories, travel recollections and nostalgia for places or moments that marked their lives.
The talented perfumers then drew upon their olfactory memories to create a personal, intimate collection of fragrances steeped in authenticity for Chloé.
The collection
CEDRUS by Quentin Bisch
Behind this fragrance of woody, balsam and smoky scents lies the memory of young love and in particular, a gift: namely a bouquet that Quentin Bisch’s father gave to his mother when he was a child. It brings a tender and subtle elegance to the olfactory bouquet if given a minor role, or a warm and musky quality if it takes the lead.
ROSA DAMASCENA by Amandine Clerc-Marie
A crisp and spontaneous rose inspired by the concoctions of petals and wrinkled leaves Amandine Clerc-Marie enjoyed in her family garden when she was a little girl. A rose that gives an impression of botanical purity and a lightly spiced floral signature.
LAVANDA by Quentin Bisch
A fragrance of shadow and light was created by Quentin Bisch’s desire to capture the childhood vision of his mother walking from the heat of the garden into the cool shade of the house, a sprig of lavender in her arms. Quentin Bisch revisits this note with a highly modern twist while enhancing every facet of Provencal lavender from aromatic freshness to sun-drenched fullness.
MAGNOLIA ALBA by Louise Turner
A captivating fragrance with a heart of the fresh, almost creamy scent of magnolia petals that recalls the promise of sunny days in Louise Turner’s native England. To create this fragrance, Louise Turner was inspired by the smooth, plump and slightly lemony notes of magnolia blossoms in spring.
HIBISCUS ABELMOSCHUS by Domitille Michalon Bertier
With its sunny, slightly fruity scent and soft petals, hibiscus is the queen of the Polynesian gardens of Domitille Michalon Bertier’s childhood. The warm luminosity of the hibiscus blossom brightens the bouquet with opulent notes and musky, powdery lilts.
HERBA MIMOSA by Amandine Clerc-Marie
This tender, powdery fragrance echoes a memory from the perfumer’s youth: the awakened senses and stirred emotions of discovering the mimosa blooming in the hills of Grasse when she was 20. Mimosa blossoms with powdery, woody, vegetal and luminous facets that lend fullness to the composition.
NEROLI by Sidonie Lancesseur
For this interpretation of neroli, Sidonie Lancesseur let the memory of a trip to Seville be her guide: the orange blossoms exuded smooth and deliciously refreshing scents warmed by the sun. Neroli takes us on a true olfactory journey with lightly honeyed, comforting and addictive floral accents.
VERBENA by Mylène Alran
An aromatic verbena from her parents’ garden that Mylène Alran remembers rubbing between her hands as a child to keep the scent with her all day. In an olfactory composition, this verbena highlights the bouquet with a delicate lemony freshness and a natural radiance.
JASMINUM SAMBAC by Louise Turner
When creating this fragrance, Louise Turner thought of what she considers to be the most beautiful jasmine sambac of all: the one she smelled on Mother’s Day in Bangkok, where it is the gift of choice for that special occasion. The delicate, velvety jasmine petals, as if beaded with dewdrops, bring soft and sunny to a bouquet.
