On April 23rd, Guerlain hosted an exclusive soiree in Dubai to celebrate the Parfumerie d’Art collection while lighting up the Burj Khalifa with a Guerlain takeover of the world’s tallest skyscraper.
The evening took place at the Dubai Edition Hotel, on a terrace overlooking the Dubai exceptional skyline. Guests were invited to partake in an immersive journey to discover the universe of Parfumerie d’Art featuring Exceptional Pieces and the L’Art & La Matière collection.
Guests had the opportunity to discover Guerlain’s creations including the Bee Bottle by Baqué Molinié, Bouquet de la Mariée by Philippe Ferrandis, along with the annual rendez-vous featuring Cherry Blossom by Philippe Ferrandis, Perle Impériale by Swarovski and Muguet by Anne Lopez.
From the L’Art & La Matière collection, guests rediscovered iconic scents inspired by diverse universes including Cherry Oud, Cuir Beluga, Néroli Outrenoir, and Tobacco Honey, amongst others. Through a setup inspired by contemporary artist, Nja Mahdaoui, guests discovered a unique collaboration between Mahdoaoui and Guerlain showcasing his renowned abstract Arabic calligraphy across the venue. The tables, elegantly dressed, featured engraved Cherry Oud bottles as place cards for the 45 exclusive invitees.
Elevating the evening was the captivating performance of Guerlain’s brand ambassador, Balqees Fathi, who took centre stage, weaving a tapestry of her iconic melodies. Balqees’ performance introduced the takeover and projection of the L’Art & La Matière collection on the majestic Burj Khalifa, highlighting the Maison’s iconic creations. Dubai-favorite DJ Parvane Barrett then set the mood with a carefully curated selection of music, maintaining the ambience throughout the evening.
