To mark 50 years in fragrance creation, Diptyque set up their first-ever pop-up boutique dedicated exclusively to personal fragrance at The Dubai Mall.
Have you ever wanted to dive further into what it takes to create a luxury scent? The temporary space let’s you learn how the senses are united with revisiting the world of haute perfumerie.
The celebration is in honor of 1968, the year the brand introduced its first eau de toilette – L’Eau – the first niche, genderless perfume. The boutique embodies the heritage as a perfumer and artist, and evolution over the past 50 years, by creating unique and interactive sensory and shopping experiences along with events, workshops and limited edition merchandising. See what to expect below.
Olfactory Scent Journey
Unique sensory immersions inspired by Diptyque’s iconic fragrances, with each immersion capturing the distinct narrative that has inspired the creation of the scent.
The Artist’s Box
Experience the entire collection of the eau de parfum and eau de toilette with unparalleled scent diffusion technology.
Infamous Oval Designs
Surrounding the artist box, the wall will display a collection of 50 different postcards created with Diptyque’s iconic imagery – oval designs, illustrations, perfumer and artist graphics, and raw material photographs.
Interact With The Perfumer’s Pallete
An interactive “bar” to discover over thirty raw fragrance materials from Diptyque’s iconic eaux de toilette and eaux de parfum.
The pop up will run until September 29.
