Loewe has added to its Botanical Rainbow collection with the launch of Loewe Earth.
This new Eau de Parfum is inspired by the elements that connect what stays above and what lives below the ground, both visible and invisible, unifying the inner and outer worlds of nature.
With a Floral, ambery and musky scent, Loewe Earth features pear, elemi, mimosa and violet. This unique olfactory concoction is contained in a translucent glass flask vibrating in an intense shade of mauve.
The fragrance launches along with a new campaign shot by Tyler Mitchell, featuring actor Miguel Herrán, model Jeanne Cadeau and musician Ama Lou. The campaign images are bold and direct.
The new LOEWE Earth is available in selected stores, on perfumesloewe.com and loewe.com
