Nishane is a luxury fragrance brand from Turkey, inspired by the rooted traditions, modern vision and the cosmopolitan structure of Istanbul.
We get to know the founders, Mert Güzel and Murat Katran, over a freshly brewed pot of Turkish coffee.
What’s the first thing you do when you get up in the morning?
Murat: Hug Nisha, the puppy.
Mert: Have my first cup of coffee.
Three items you can’t live without?
Murat: Sunglasses, perfume, mobile phone.
Mert: Mobile phone, travel size perfume, card holder.
Complete the sentence: I’m happy when…
Murat: My loved ones are around me.
Mert: I’m travelling.
What do you love the most about your job?
Murat: How it amazes people around the world and to see them become fans of the brand.
Mert: The creativity.
Where do you love to hang out while in Dubai?
For lunch or dinner, we head to BOCA (in DIFC). JBR is great for walking, especially in the winter time. Also Nikki Beach and Cove Beach.
What do you do to relax and unwind?
Murat: I eat chocolate and listen music alone.
Mert: Watching a movie or a TV series on different platforms.
What really annoys you?
Murat: Know-it-all people and liars
Mert: Persistence
If you could give your younger self one piece of advice, what would it be?
Murat: Spend more time with your grandparents.
Mert: Keep doing what you want.
instagram.com/nishane.official
Did you have a plan B career path?
Murat: I don’t believe creativity can be limited to only one area that someone is already involved in. I am so devoted to working in a creative position. That is my only career path.
Mert: Certainly not. Especially in my case in which you fully have to assign yourself for the success of the brand, there is no room in your brain to think about any other career path.
Who would you like to be stuck on a desert island with?
Murat: Don’t want to be stuck anywhere.
Mert: Nobody, to get some rest.
What book are you reading at the moment?
Murat: Life Is Like a Musical: How to Live, Love, and Lead Like a Star by Tim Federle
Mert: Reading again after 12 years: Memories of My Melancholy Whores by Gabriel Garcia Marquez
What is your happy place?
Murat: Istanbul
Mert: Home
What’s your personal motto?
Murat: “Unfold your own myth”
Mert: “Do your best”
How do you want the world to remember you?
Murat: A game changer in the perfumery whose legacy (the perfumes created) will surely
continue amazing the new generations to come.
Mert: A talented artist
Nishane is stocked in Perfumery & Co, Ounass, Harvey Nichols, Galeries Lafayette, BHV Le Marais, Limited Gallery, The Scent Library, Tryano, Marash. L’Odore Boutiuque across KSA & Harvey Nichols Riyadh.
