In a celebration of refined artistry and olfactory innovation, Jaeger-LeCoultre has unveiled its latest collaboration with the celebrated French perfumer Nicolas Bonneville, marking an unprecedented foray into luxury fragrance under its esteemed Made of Makers programme.
The new line, an ode to the timeless elegance of haute horology, introduces three unique scents crafted to capture the essence of Jaeger-LeCoultre’s heritage, merging the intricacies of perfumery with the precision and legacy of fine watchmaking.
The trio of fragrances, each with a minimalist composition and noble, rare ingredients, represents Bonneville’s expert touch—marked by his signature balance of tradition and avant-garde techniques. Each scent reflects a defining element of Jaeger-LeCoultre’s craftsmanship, including its iconic Reverso watch and the celestial motifs that have long inspired its timepieces.
Bonneville’s creations echo the disciplined artistry of Jaeger-LeCoultre’s horological masterpieces. The perfume, aptly titled The Timeless Stories, features a woody-leathery aroma that channels the rugged sophistication of polo fields and leather saddles, opening with fresh violet leaves before deepening into a refined leather accord—a nod to the Reverso watch’s storied resilience and elegance.
In The Celestial Odyssey, Bonneville celebrates Jaeger-LeCoultre’s fascination with the cosmos, blending patchouli and amber woods with a base of sunlit vanilla. The fragrance embodies the allure of navigating by starlight, evoking both warmth and mystery in a harmonious composition. The Precision Pioneer, an earthy, smoky blend of cedar and oud, mirrors the rigorous craftsmanship of Jaeger-LeCoultre’s workshops, capturing the transformative power of fire and wood in the brand’s creative processes.
The partnership with Bonneville highlights Jaeger-LeCoultre’s continued dedication to innovative artistry beyond watchmaking. Speaking on the collaboration, Matthieu Le Voyer, Chief Marketing Officer of Jaeger-LeCoultre, noted, “Nicolas Bonneville brings a new dimension to our Made of Makers programme, celebrating the convergence of creativity and precision that defines our Maison.”
For those who treasure exclusivity, these fragrances are poised to become an olfactory signature of La Grande Maison, reserved for clients and available in select high-end events, embodying the timeless craftsmanship and emotional depth that Jaeger-LeCoultre has long championed.
With the addition of Bonneville’s olfactory artistry, Jaeger-LeCoultre continues to redefine luxury, inviting aficionados of both timepieces and fragrance to experience its world of enduring elegance and artistic heritage in a whole new sensory form.
