Rabanne is making a dazzling debut in the region with its first-ever Maison Rabanne pop-up at Dubai Mall’s Star Atrium, running until the 1st of December.
At the heart of the pop-up is the highly anticipated launch of Rabanne’s new fragrances: Million Gold for Her and Million Gold Intense.
Drawing inspiration from the Maison’s signature XL Link motif, these scents embody timeless elegance and luxury. The fragrances’ packaging, adorned with striking gold link designs, reinforces the bold and opulent aesthetic synonymous with the Rabanne brand.
Guests at the pop-up are treated to an immersive lineup of curated activities that blend artistry and personalisation. Highlights include:
- Custom XL Link keychains and engraved fragrance bottles.
- Live fashion sketches inspired by global icons Gigi Hadid and Moses Sumney, created by renowned regional artist Kseniya.
- A pulsating mix of House and RnB beats from DJ EVA KIM.
- A show-stopping dance performance to Beyoncé’s “Pure/Honey,” the official soundtrack for the Million Gold fragrances.
For the first time in the Middle East, the pop-up features a dedicated area showcasing the Maison’s coveted XL Link jewelry and 1969 bags, offering guests an opportunity to purchase these iconic pieces.
Attendees can also step into an immersive infinity box to participate in the viral #WalkLikeGigi Challenge. Dressed in a replica of Gigi Hadid’s famously dazzling outfit, participants can strut down a golden catwalk and capture the moment for TikTok.
Maison Rabanne’s signature touch extends to bespoke gift-wrapping, ensuring every purchase becomes a memorable keepsake. This detail reflects the brand’s commitment to creating elevated, unforgettable experiences for its patrons.
