Bulgari recently unveiled its newest addition to Dubai Mall. Opening earlier this month, the Italian brand has a new pop-up fragrance bar at Bloomingdale’s, inside the city’s most popular mall.
Running until September 2023, the exquisite new luxury spot will allow customers to experience “Bulgari Allegra,” the brand’s iconic fragrance collection that expresses the colourful Italian charm of the maison. Each scent can also be personalised, through Bulgari’s “Magnifying Essences” service.
Explaining the unique service, Master Perfumer Jacques Cavallier explained “You start by choosing the Bulgari Allegra eau de parfum that best suits your mood, inspired by colourful Italian emotions that embody the very essence and larger-than-life exuberance, innate to Italy. Then, you can use our Magnifying Essences offering, which gives free rein to your creativity, mixing and matching scents to craft your own, unique olfactive signature.”
The interiors of the fragrance bar do not disappoint either. Decked out in a hue of bright bold colours, each pillar within the boutique is inspired by a fragrance by the label.
Until September, Bulgari Allegra Café will also be hosting weekly one-off events and exciting monthly workshops. Participants will have the opportunity to learn the art of crafting stunning flower bouquets or mixing their own unique mocktails.
One of the highlights on the calendar is a specially planned event in honour of Emirati Women’s Day in August, when the Bulgari Regional Perfumes Trainer will be available for an intimate fragrance consultation focused on women’s empowerment.
The new boutique is a must-visit over the summer season.
