“Trailblazer” Miley Cyrus Stars In New Gucci Flora Campaign

Emma Hodgson   |   03-08-2023

Singer and actress Miley Cyrus has been unveiled as the face of the new Gucci Flora Gorgeous Magnolia Eau de Parfum campaign. 

The new release is part of the house’s Flora Fantasy connection, which Cyrus first worked on with Gucci back in 2021. 

According to the house, the new scene celebrates “inner strength” which it says is embodied by the “trailblazer Miley Cyrus.”

Acclaimed perfumers Daphné Bugey and Marie Salamagne created the new scent which Gucci describes as being “ filled with unexpected yet complementary notes”. 

Describing the different notes in the new perfume, and the process in its creation, the house said: “Taking inspiration from free spirited women, the scent is built around Magnolia Alba, an ancient and rare plant that requires a specific harvest and careful distillation process. Its fruity, floral sweetness is balanced by a clary sage-like edge, to reflect an intuitive nature. The resulting Magnolia Essence exudes cheerfulness and a luminous, noble spirit. To enhance the sweetness of the Magnolia Essence, a Dewberries Accord is added for a fruity, juicy dimension. Striking a balance between freshness and sensuality, Patchouli Essence is then used to ground the scent.

“The perfumers capture the plant’s intense woodiness from Indonesia’s best quality Patchouli, creating a subtly earthy and leathery aroma. Gucci Flora Gorgeous Magnolia also features Blond Woods which provides a gentle, sensual touch, while Coconut Accord delivers an irresistible vanilla freshness that is both smooth and addictive. Finally, the Jasmine Sambac Absolute lends a green intensity and warmth that comes together with a mellowing trail of Musks,” they continued. 

The new bottle is complemented by a vibrant bottle and outer packaging, featuring the house’s iconic flora pattern, with vibrant blooms and rich hue.