Guerlain has named Mohammed Hindash as its first Regional Makeup Ambassador for the Middle East.
The announcement marks a strategic move by the French luxury beauty house to strengthen its presence in the region and reflects a broader commitment to celebrating local talent and regional aesthetics.
Hindash, a Dubai-born make-up artist and entrepreneur, is known internationally for his distinctive approach to beauty. His appointment follows a longstanding admiration for Guerlain, with which he shares an affinity for blending heritage with innovation.
“My chapter with Guerlain represents more than just beauty, it embodies timeless innovation rooted in heritage,” said Hindash. “I’m beyond thrilled to take on this role as I showcase Guerlain through my lens and artistry.”
Gabrielle Saint-Genis, CEO of Guerlain, described Hindash as a natural fit for the brand. “His singular artistry, strong sense of style and deep connection to the region makes him the perfect ambassador to help share the Maison’s makeup creative vision to the Middle East,” she said.
Founded in 1828, Guerlain has played a pioneering role in beauty, credited with numerous innovations such as the first lipstick in a tube, Ne m’oubliez pas, in 1870, and the enduring Terracotta powder, launched in 1984. Its Rouge G lipstick remains a global icon. The brand continues to combine creative craftsmanship with high-performance formulations and a strong emphasis on natural ingredients.
Hindash, who began as a classically trained artist, has earned a global reputation for his refined aesthetic and has worked with various high-profile figures across the fashion and entertainment industries. His partnership with Guerlain will focus on promoting the Maison’s vision through his interpretation of Middle Eastern beauty, while also highlighting the diversity and richness of the region.
The collaboration will include storytelling through make-up artistry, featuring Guerlain’s signature products and newly released collections. It also underlines the brand’s dedication to empowering beauty enthusiasts across the region.
Guerlain products are available in boutiques throughout the UAE and Saudi Arabia, with a flagship location in The Dubai Mall, as well as online at guerlain.sa.
