Guerlain Launches First UAE Flagship Boutique At Dubai Mall

Emma Hodgson   |   02-02-2024

Guerlain has officially opened its first flagship boutique in the UAE, at Dubai Mall.

Originally founded in 1828, Guerlain is a French perfume, cosmetics and skincare house, which is among the oldest in the world. 

To celebrate the launch, Guerlain hosted an exclusive event that brought together members of the media along with regional influential personalities such as Balqees Fathi the Emirati singer, Karen Wazen, Lebanese entrepreneur, Stephane Auge, Guerlain International Managing Director, Nathalie Kennedy, Consul General of the French Republic in Dubai and Mohamed Al Matrooshi, CEO of Dubai Mall. 

Guests were treated to a preview of Guerlain’s latest collections, guided by the brand’s expert team, who shared insights into the artistry and craftsmanship behind each product including the recently launched ‘Neroli Plein Sud’ fragrance from the Maison’s prestigious L’Art & La Matière line.

Dubai-favorite DJ Parvane Barrett set the mood with a carefully curated selection of music, and the talented artist Lourdes Bernaldo de Quirós was present to create stunning custom illustrations for guests.

Nestled in the heart of the most sought-after destination, Dubai Mall, Guerlain’s new Dubai-based flagship boutique is located in the Fashion Avenue section on the 2nd Floor, and immerses guests into a premium experience by the Maison, holding almost 200 years of history, heritage, art and know-how in a 212 square meter space.

Inspired by the essence of the emblematic boutique on the 68, Champs-Élysées, the new Guerlain boutique is “a cabinet of curiosities” to enchant mall guests with its increasingly audacious fragrance, skincare and makeup creations. 

Featuring an array of exquisite fragrances, skincare, and makeup collections, the boutique promises to provide an unforgettable encounter for beauty enthusiasts. From the iconic bee-adorned bottles to the personalized fragrance consultations, every detail within the boutique reflects the essence of Guerlain’s heritage and commitment to excellence.