Historic French luxury house Guerlain has unveiled a new outpost in the Middle East, at Dubai Mall. The new store is inspired by the house’s original 1828 boutique on the Champs-Élysées in Paris. A spokesperson for Guerlain described the new store as “a cabinet of curiosities to enchant mall guests with its increasingly audacious fragrance, skincare and makeup creations.”
Customers will get to discover and try products in dedicated private lounges where their Guerlain journey begins with tailor-made consultations to find their fragrance and their beauty routine. They will also have the opportunity to learn about the “Art of Guerlain gestures” during dedicated masterclasses or bespoke facial treatments in the boutique’s bespoke suites.
The architecture is infused with elegant, pure lines, modern yet classic, with hints of the maison’s heritage reflected in details and materials. Developed in collaboration with French craftsmen, the material palette is comprised of selected precious, natural and textured materials.
To celebrate the new launch artist and friend of the brand Tarek Benaoum has created an exclusive artwork which will be displayed in the boutique’s private lounge.
The new boutique is one of three launching in the UAE, with two others opening in City Centre Mirdif and Al Ain Mall.
