Here's How Pat McGrath Created the Beauty Look for Marc Jacobs' SS20 Show During New York Fashion Week

Teaming up with the American fashion designer on his latest runway show, makeup artist Pat McGrath created a cast of characters for her beauty looks during the SS20 show.

For his upcoming spring collection showcased during NYFW, Marc Jacobs presented a celebration of life.

Models such as Kaia Gerber and a barefoot Gigi Hadid took to the runway in an alluringly free manner, sporting sparkles, flower prints and plenty of colour.

And to match the fabric aesthetic, he called upon MBE-holder Pat McGrath. The iconic makeup artist said: “It was definitely, for Marc and I, an idealized interpretation of real life.”

She continued: “There is a nod to the past and future. What’s great is taking the looks that come from the past but modernizing them. Also, in a way, I would call it a modern take on street style – street style in the most maximum way. Not one girl or boy or person will look the same. Every single one had to be different. It’s really about the characters, everyone being different and having fun.”

While every model had a different look designed to bring out their own personality – ranging from a smokey eye, to a bedazzled feature, to a healthy glow – McGrath used a base of Marc Jacobs Beauty products on each of them.

Here are the products she used to create her perfect base.

Marc Jacobs Beauty Youthquake Gel Crème Moisturizer

This multitasking moisturiser works to retexturize and plump skin for a smooth base.

Marc Jacobs Beauty Under(Cover) Blurring Coconut Face Primer

As well as blurring the skin ensuring that makeup glides (and stays on) effortlessly, coconut helps to nourish the skin too.

Marc Jacobs Beauty Under(Cover) Eye Coconut Eye Primer

The same as previous, but adjusted to suit the needs of the delicate eye area – and with extra staying power for those who can’t help but rub their eyes…